Journal of Service Science and Management
Vol.1 No.3(2008), Paper ID 160, 8 pages
DOI:10.4236/jssm.2008.13026
Market Segmentation for Mobile TV Content on Public Transportation by Integrating Innovation Adoption Model and Lifestyle Theory
Chi-Chung Tao
Tamkang University
Copyright © 2008 Chi-Chung Tao et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
How to Cite this Article
Download citation as EndNote
Copyright © 2024 by authors and Scientific Research Publishing Inc.
This work and the related PDF file are licensed under a Creative Commons Attribution 4.0 International License.