Business Administration, Baden-Wuerttemberg Cooperative State University (DHBW), Mannheim, Germany
International Management, Logistics & Supply Chain Management, International School of Management, Frankfurt,
International Management, Logistics & Operations Department, International School of Management, Frankfurt, Germany
Copyright © 2020 Krummel Daniel, Siegfried Patrick, Michel Alex et al. This is
an open access article distributed under the Creative Commons Attribution
License, which permits unrestricted use, distribution, and reproduction in any
medium, provided the original work is properly cited.
How to Cite this Article
Daniel, K. , Patrick, S. and Alex, M. (2020) Millenials’ Employer Brand Perception in a German Retail Context.
Journal of Human Resource and Sustainability Studies,
8, 396-418. doi:
10.4236/jhrss.2020.84023.