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ISSN
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A Conceptual Framework to Unmask the Relationship between Marketing Mix Strategies, Marketing Culture and Sales Performance of Ugandan Manufacturing Firms
(Articles)
Mabel Birungi Komunda
,
Aihie Osarenkhoe
,
Daniella Fjellström
,
Justus Katusabe
,
Victor Nyongyera
Journal of Service Science and Management
Vol.16 No.6
,November 24, 2023
DOI:
10.4236/jssm.2023.166037
139
Downloads
757
Views
Citations
The Future of Marketing: How Predictive Modeling Optimizes Campaign Strategies
(Articles)
Leila Sadrnia
iBusiness
Vol.15 No.4
,December 29, 2023
DOI:
10.4236/ib.2023.154018
158
Downloads
1,000
Views
Citations
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing
(Articles)
Busra Yuceer
,
Omer Faruk Sarkbay
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.2
,February 27, 2024
DOI:
10.4236/jss.2024.122021
76
Downloads
367
Views
Citations
Digital Marketing on LinkedIn: In-Depth Strategies for Lead Generation
(Articles)
Serveh Saeidi
,
Svend Hollensen
American Journal of Industrial and Business Management
Vol.14 No.5
,May 9, 2024
DOI:
10.4236/ajibm.2024.145033
47
Downloads
272
Views
Citations
On Line Media Market and New Advertising Agencies: Analysis of an Italian Case
(Articles)
Simone Guercini
Journal of Service Science and Management
Vol.2 No.2
,June 17, 2009
DOI:
10.4236/jssm.2009.22015
5,903
Downloads
11,182
Views
Citations
The Tourist Harassment Based on the Marketing
(Articles)
Ji Wen
,
Yina Li
American Journal of Industrial and Business Management
Vol.5 No.3
,March 18, 2015
DOI:
10.4236/ajibm.2015.53012
5,154
Downloads
7,266
Views
Citations
Self-Construal and Its Implications for Marketing
(Articles)
Kun Gai
Open Journal of Social Sciences
Vol.6 No.5
,May 29, 2018
DOI:
10.4236/jss.2018.65020
1,554
Downloads
5,692
Views
Citations
Research on the Effect of 4C + 2S to Customer Perceived Value in Scene Marketing of Clothing Industry in China
(Articles)
Yuan Wang
Open Journal of Business and Management
Vol.8 No.2
,March 5, 2020
DOI:
10.4236/ojbm.2020.82037
1,197
Downloads
3,419
Views
Citations
Strategies to Cultivate Generation Z Talent in Marketing under the Big Data Era
(Articles)
Fan Mo
Open Access Library Journal
Vol.9 No.1
,January 6, 2022
DOI:
10.4236/oalib.1108157
237
Downloads
1,705
Views
Citations
Food Marketing and Its Influence on Peoples’ Perception of Health
(Articles)
Samantha Willis
Open Journal of Social Sciences
Vol.10 No.11
,October 28, 2022
DOI:
10.4236/jss.2022.1011034
259
Downloads
2,140
Views
Citations
This article belongs to the Special Issue on
Health and Social Sciences
A Literature Review on Consumer’s Complaining Behavior and Dissatisfaction: Implication of Marketing Strategies with Special Reference to the Online Retail Sector
(Articles)
Komal
Open Journal of Business and Management
Vol.9 No.2
,February 25, 2021
DOI:
10.4236/ojbm.2021.92027
840
Downloads
7,122
Views
Citations
This article belongs to the Special Issue on
Business Administration and Management
Going Viral for a Greener Future: How to Harness the Power of Active Viral Marketing in Green Product Campaigns
(Articles)
Serveh Saeidi
,
Svend Hollensen
American Journal of Industrial and Business Management
Vol.13 No.12
,December 21, 2023
DOI:
10.4236/ajibm.2023.1312077
139
Downloads
605
Views
Citations
Evaluation of the Exposure to Electromagnetic Fields in Gjirokastra Region
(Articles)
Isidor Kokalari
Journal of Electromagnetic Analysis and Applications
Vol.2 No.5
,June 2, 2010
DOI:
10.4236/jemaa.2010.25036
3,660
Downloads
7,220
Views
Citations
The Operator Splitting Method for Black-Scholes Equation
(Articles)
Yassir Daoud
,
Turgut Öziş
Applied Mathematics
Vol.2 No.6
,June 22, 2011
DOI:
10.4236/am.2011.26103
6,317
Downloads
12,085
Views
Citations
The Employment of Young Graduates in the Period 2000-2010: A Comparison between Six European Countries
(Articles)
Paola Potestio
Modern Economy
Vol.2 No.5
,November 25, 2011
DOI:
10.4236/me.2011.25099
6,253
Downloads
10,921
Views
Citations
Efficient Pricing of European-Style Options under Heston’s Stochastic Volatility Model
(Articles)
Oleksandr Zhylyevskyy
Theoretical Economics Letters
Vol.2 No.1
,February 23, 2012
DOI:
10.4236/tel.2012.21003
6,012
Downloads
12,594
Views
Citations
Comparison of Western Music and African Music
(Articles)
Givewell Munyaradzi
,
Webster Zimidzi
Creative Education
Vol.3 No.2
,April 26, 2012
DOI:
10.4236/ce.2012.32030
34,866
Downloads
65,257
Views
Citations
Foreign Direct Investment and Trade: Complements or Substitutes? Empirical Evidence for the European Union
(Articles)
Valeriano Martínez
,
Marta Bengoa
,
Blanca Sánchez-Robles
Technology and Investment
Vol.3 No.2
,May 29, 2012
DOI:
10.4236/ti.2012.32013
8,044
Downloads
14,616
Views
Citations
Anomalies Observed in VLF and LF Radio Signals on the Occasion of the Western Turkey Earthquake (M
w
= 5.7) on May 19, 2011
(Articles)
Pier Francesco Biagi
,
Flavia Righetti
,
Tommaso Maggipinto
,
Luigi Schiavulli
,
Teresa Ligonzo
,
Anita Ermini
,
Iren Adelina Moldovan
,
Adrian Septimiu Moldovan
,
Hugo Gonçalves Silva
,
Mourad Bezzeghoud
,
Michael E. Contadakis
,
Dimitrios N. Arabelos
,
Thomas D. Xenos
,
Aydin Buyuksarac
International Journal of Geosciences
Vol.3 No.4A
,September 28, 2012
DOI:
10.4236/ijg.2012.324086
4,337
Downloads
7,142
Views
Citations
This article belongs to the Special Issue on
Advocacy and Policy Change in the Multilevel System of the European Union: A Case Study within Health Policy
(Articles)
Nadia Carboni
Open Journal of Political Science
Vol.2 No.3
,November 1, 2012
DOI:
10.4236/ojps.2012.23005
5,738
Downloads
10,473
Views
Citations
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