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ISSN
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Research on the Characteristics of Modern Advertising Culture
(Articles)
Yangyang Qin
Open Journal of Social Sciences
Vol.7 No.8
,August 27, 2019
DOI:
10.4236/jss.2019.78026
1,059
Downloads
3,870
Views
Citations
A Comparative Analysis of Mobile Advertising from the Perspective of Visual Grammar—Take Huawei Mate 30 Series and iPhone 11 for Example
(Articles)
Yuxi Wang
Open Access Library Journal
Vol.7 No.6
,June 18, 2020
DOI:
10.4236/oalib.1106468
682
Downloads
2,979
Views
Citations
The Relationship between Programme Context and Memory for Sexually Humorous Television Advertisements
(Articles)
A. Cheung
,
Adrian Furnham
Psychology
Vol.12 No.2
,February 25, 2021
DOI:
10.4236/psych.2021.122016
376
Downloads
1,048
Views
Citations
Commercial Organizations’ Use of Social Marketing (Advertising) to Foster Sustainable Relations with Consumers through the COVID-19 Era
(Articles)
Eiman M. Negm
,
Ahmed Ghazal
American Journal of Industrial and Business Management
Vol.12 No.9
,September 30, 2022
DOI:
10.4236/ajibm.2022.129079
260
Downloads
1,349
Views
Citations
Corporate Social Responsibility, Advertising Competition and Consumer Welfare: A Research on the Model of Oligopoly Competition Theory
(Articles)
Linmin Kan
,
Hongjin Xiang
American Journal of Industrial and Business Management
Vol.13 No.3
,March 28, 2023
DOI:
10.4236/ajibm.2023.133010
146
Downloads
692
Views
Citations
This article belongs to the Special Issue on
Economics and Business Research
Analyzing Social Media on Advertising Markets: A Game Theory Perspective
(Articles)
Yiwei Liu
American Journal of Industrial and Business Management
Vol.13 No.8
,August 30, 2023
DOI:
10.4236/ajibm.2023.138048
188
Downloads
1,723
Views
Citations
Coordination of a Supply Chain with Advertising Investment and Allowing the Second Ordering
(Articles)
Tiaojun Xiao
,
Xinxin Yan
,
Jiabao Zhao
Technology and Investment
Vol.1 No.3
,August 27, 2010
DOI:
10.4236/ti.2010.13022
5,108
Downloads
9,642
Views
Citations
A Look at the Phenomenon of Hybridization of the Professional Activities of Consulting Agencies and Advertising Sales Agencies in Cameroon
(Articles)
Alain Assomo
,
Arlette Ngouana Akoa
Advances in Journalism and Communication
Vol.10 No.2
,June 17, 2022
DOI:
10.4236/ajc.2022.102015
69
Downloads
455
Views
Citations
Amendments to the International Commercial Code and Its Legal Gaps
(Articles)
Alireza Azadikalkoshki
,
Mohsen Hosseinabadi
Open Journal of Political Science
Vol.8 No.2
,April 13, 2018
DOI:
10.4236/ojps.2018.82010
760
Downloads
1,583
Views
Citations
Comparison of Bacterial Cross-Contamination among Broiler Carcasses between Commercial and Non-Commercial Processed System and Its Public Health Implications
(Articles)
Prudence Mpundu
,
Allan Rabson Mbewe
,
John Bwalya Muma
,
Gift Mwinga Sitali
,
Charles Miyanda Mubita
,
Musso Munyeme
Open Journal of Veterinary Medicine
Vol.11 No.1
,January 25, 2021
DOI:
10.4236/ojvm.2021.111001
337
Downloads
844
Views
Citations
The Socio-Economic Impact of the Commercial Street in Achieving Sustainability for Refugees in the Host Community
(Articles)
Mariam Altaema
,
Hatice Kalfaoğlu Hatipoğlu
Current Urban Studies
Vol.11 No.2
,June 12, 2023
DOI:
10.4236/cus.2023.112013
92
Downloads
526
Views
Citations
Nigerian Commercial Banks and Creative Accounting Practices
(Articles)
Beshiru Sanusi
,
Prince Famous Izedonmi
Journal of Mathematical Finance
Vol.4 No.2
,February 19, 2014
DOI:
10.4236/jmf.2014.42007
8,649
Downloads
15,697
Views
Citations
The Information and Bargaining Roles of Commercial Brokers When Investors Are Uninformed
(Articles)
Jonathan A. Wiley
,
Yu Liu
,
Liang Guo
,
Paul Gallimore
Theoretical Economics Letters
Vol.9 No.5
,June 27, 2019
DOI:
10.4236/tel.2019.95105
617
Downloads
1,237
Views
Citations
This article belongs to the Special Issue on
Social Economics
Combining Keyword Search Advertisement and Site- Targeted Advertisement in Search Engine Advertising
(Articles)
Li Chen
Journal of Service Science and Management
Vol.1 No.3
,December 30, 2008
DOI:
10.4236/jssm.2008.13025
13,281
Downloads
19,248
Views
Citations
Who Benefits from Altruism in Supply Chain Management?
(Articles)
Zehui Ge
,
Qiying Hu
American Journal of Operations Research
Vol.2 No.1
,March 14, 2012
DOI:
10.4236/ajor.2012.21007
6,425
Downloads
12,455
Views
Citations
Gender Differences in Adolescent Advertising Response: The Role of Involvement and Message Claim
(Articles)
Karlijn Massar
,
Abraham P. Buunk
Psychology
Vol.4 No.7
,July 8, 2013
DOI:
10.4236/psych.2013.47078
4,742
Downloads
7,379
Views
Citations
Effects of Quality and Price Appeals on Consumers’ Internal Reference Prices and Quality Perceptions
(Articles)
Miyuri Shirai
Modern Economy
Vol.5 No.8
,July 7, 2014
DOI:
10.4236/me.2014.58076
3,698
Downloads
6,326
Views
Citations
Impact of Discretionary Expenditures on Profitability during Recession: Evidence from Manufacturing Sector in India
(Articles)
K. S. Sujit
,
B. Rajesh Kumar
Theoretical Economics Letters
Vol.6 No.3
,June 3, 2016
DOI:
10.4236/tel.2016.63042
2,067
Downloads
3,778
Views
Citations
This article belongs to the Special Issue on
Economics and Management Strategies
E-Marketing Development and Its Application in Textile Sector of Pakistan—A Theoretical Review
(Articles)
Muhammad Abrar
,
Xinming Deng
,
Asif Ali Safeer
,
Abdul Ghafoor
,
Sajjad Ahmad Baig
Journal of Service Science and Management
Vol.9 No.3
,June 22, 2016
DOI:
10.4236/jssm.2016.93031
3,451
Downloads
9,914
Views
Citations
Study of Informative Advertising Competition Model in Duopolistic Market with Relative Profit Object
(Articles)
Jiao Lu
Journal of Service Science and Management
Vol.10 No.2
,April 13, 2017
DOI:
10.4236/jssm.2017.102009
1,365
Downloads
2,409
Views
Citations
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