Effects of Quality and Price Appeals on Consumers’ Internal Reference Prices and Quality Perceptions

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ISSN Print: 2152-7245
ISSN Online: 2152-7261
www.scirp.org/journal/me
E-mail: me@scirp.org

"Effects of Quality and Price Appeals on Consumers’ Internal Reference Prices and Quality Perceptions"
written by Miyuri Shirai,
published by Modern Economy, Vol.5 No.8, 2014

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