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DOI
Author
Journal
Affiliation
ISSN
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The Effect of In-Game Advertising in SNS on Brand Equity
(Articles)
Jianhua Yang
,
Meizhen Zhang
,
Zhiqin Zou
Journal of Service Science and Management
Vol.8 No.1
,February 16, 2015
DOI:
10.4236/jssm.2015.81013
4,692
Downloads
6,903
Views
Citations
Strategies for Translation of English Commercial Advertisements from the Intercultural Perspective
(Articles)
Hui Fan
Open Journal of Social Sciences
Vol.5 No.11
,November 8, 2017
DOI:
10.4236/jss.2017.511004
3,619
Downloads
18,641
Views
Citations
Online Advertising and Customer Satisfaction of E-Tailing Firms in Nigeria
(Articles)
N. Gladson Nwokah
,
Doris Ngirika
Intelligent Information Management
Vol.10 No.1
,January 5, 2018
DOI:
10.4236/iim.2018.101002
2,011
Downloads
9,953
Views
Citations
Supply Chain Models with Considerations of Co-Op Advertising and Capacity Constraints
(Articles)
Fan Yang
Open Journal of Business and Management
Vol.6 No.2
,April 30, 2018
DOI:
10.4236/ojbm.2018.62039
945
Downloads
1,893
Views
Citations
Optimal Commodity Advertising in Bilateral Oligopoly
(Articles)
Chanjin Chung
Theoretical Economics Letters
Vol.8 No.11
,July 23, 2018
DOI:
10.4236/tel.2018.811128
614
Downloads
1,361
Views
Citations
This article belongs to the Special Issue on
Industrial Economics
Research on the Characteristics of Modern Advertising Culture
(Articles)
Yangyang Qin
Open Journal of Social Sciences
Vol.7 No.8
,August 27, 2019
DOI:
10.4236/jss.2019.78026
1,053
Downloads
3,849
Views
Citations
A Comparative Analysis of Mobile Advertising from the Perspective of Visual Grammar—Take Huawei Mate 30 Series and iPhone 11 for Example
(Articles)
Yuxi Wang
Open Access Library Journal
Vol.7 No.6
,June 18, 2020
DOI:
10.4236/oalib.1106468
678
Downloads
2,966
Views
Citations
The Relationship between Programme Context and Memory for Sexually Humorous Television Advertisements
(Articles)
A. Cheung
,
Adrian Furnham
Psychology
Vol.12 No.2
,February 25, 2021
DOI:
10.4236/psych.2021.122016
373
Downloads
1,040
Views
Citations
Commercial Organizations’ Use of Social Marketing (Advertising) to Foster Sustainable Relations with Consumers through the COVID-19 Era
(Articles)
Eiman M. Negm
,
Ahmed Ghazal
American Journal of Industrial and Business Management
Vol.12 No.9
,September 30, 2022
DOI:
10.4236/ajibm.2022.129079
257
Downloads
1,336
Views
Citations
Corporate Social Responsibility, Advertising Competition and Consumer Welfare: A Research on the Model of Oligopoly Competition Theory
(Articles)
Linmin Kan
,
Hongjin Xiang
American Journal of Industrial and Business Management
Vol.13 No.3
,March 28, 2023
DOI:
10.4236/ajibm.2023.133010
143
Downloads
685
Views
Citations
This article belongs to the Special Issue on
Economics and Business Research
Analyzing Social Media on Advertising Markets: A Game Theory Perspective
(Articles)
Yiwei Liu
American Journal of Industrial and Business Management
Vol.13 No.8
,August 30, 2023
DOI:
10.4236/ajibm.2023.138048
182
Downloads
1,680
Views
Citations
Coordination of a Supply Chain with Advertising Investment and Allowing the Second Ordering
(Articles)
Tiaojun Xiao
,
Xinxin Yan
,
Jiabao Zhao
Technology and Investment
Vol.1 No.3
,August 27, 2010
DOI:
10.4236/ti.2010.13022
5,107
Downloads
9,638
Views
Citations
A Look at the Phenomenon of Hybridization of the Professional Activities of Consulting Agencies and Advertising Sales Agencies in Cameroon
(Articles)
Alain Assomo
,
Arlette Ngouana Akoa
Advances in Journalism and Communication
Vol.10 No.2
,June 17, 2022
DOI:
10.4236/ajc.2022.102015
69
Downloads
452
Views
Citations
Role of Knowledge in Supporting Growth across Indian States: A Co-Integration and Causality Approach
(Articles)
Arindam Banik
,
Rabia Khatun
Modern Economy
Vol.3 No.3
,May 22, 2012
DOI:
10.4236/me.2012.33045
4,234
Downloads
6,749
Views
Citations
Functional Foods for Obesity Management
(Articles)
Rajitha Sunkara
,
Martha Verghese
Food and Nutrition Sciences
Vol.5 No.14
,August 13, 2014
DOI:
10.4236/fns.2014.514148
8,941
Downloads
15,682
Views
Citations
Dynamics of Health Expenditures in OECD Countries: Panel ARDL Approach
(Articles)
İbrahim Doğan
,
Nadide Sevil Tülüce
,
Aydan Doğan
Theoretical Economics Letters
Vol.4 No.8
,October 14, 2014
DOI:
10.4236/tel.2014.48082
4,628
Downloads
6,761
Views
Citations
What Determines Expenditure Allocation to Beef among Lusaka Residents in Zambia? Evidence from Household Survey
(Articles)
Timothy Sichilima
,
Lawrence Mapemba
,
Gelson Tembo
Modern Economy
Vol.6 No.3
,March 24, 2015
DOI:
10.4236/me.2015.63039
3,336
Downloads
4,661
Views
Citations
Changes of Food Expenditure and Food Consumption of People Living in Ba Vi District, Hanoi, Vietnam from 1999 to 2013
(Articles)
Huong Le Thi
,
Phuong Le Hong
,
Thanh Nguyen Hoang
,
Giang Nguyen Thu
,
Xuan Le Thi Thanh
,
Chuc Nguyen Thi Kim
,
Nga Thi Thu Vu
Health
Vol.7 No.12
,December 25, 2015
DOI:
10.4236/health.2015.712184
4,011
Downloads
5,228
Views
Citations
The Historical Evolution and Analysis of the Fiscal Policy of China’s Cultural Industry
(Articles)
Peng Liu
,
Yunfeng Zhang
Open Journal of Social Sciences
Vol.4 No.4
,April 21, 2016
DOI:
10.4236/jss.2016.44009
2,080
Downloads
3,436
Views
Citations
Analysis of Medicinal Products’ Expenditure Reimbursed by the National Health Insurance Fund in Bulgaria for Outpatient Care
(Articles)
Petya Trendafilova
,
Tatyana Benisheva
,
Borislav Borissov
Open Journal of Social Sciences
Vol.4 No.5
,May 16, 2016
DOI:
10.4236/jss.2016.45005
1,785
Downloads
2,829
Views
Citations
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