Relationship Marketing - Articles - Scientific Research Publishing

Assessment of the Production, Technology and Marketing Challenges Facing Starch Producing Companies in Ghana (Articles)

Ahlijah Bright, Samuel Yaw Akomea, Wilberforce Owusu-Ansah

Open Journal of Business and Management Vol.5 No.3, July 27, 2017

DOI: 10.4236/ojbm.2017.53046 1,336 Downloads 3,003 Views Citations
E-Marketing Orientation and Social Media Implementation in the Banking Industry in Nigeria (Articles)

N. Gladson Nwokah, Boma Benita Irimagha

iBusiness Vol.9 No.4, December 13, 2017

DOI: 10.4236/ib.2017.94009 1,963 Downloads 5,222 Views Citations
Marketing Capability Development in Micro Manufacturing Enterprises (Articles)

Guven Gurkan Inan, Aysegul Eda Kop

American Journal of Industrial and Business Management Vol.8 No.1, January 8, 2018

DOI: 10.4236/ajibm.2018.81001 7,920 Downloads 10,732 Views Citations
Omani Consumer’s Ethnocentrism and Demand for Locally Produced Products (Articles)

Msafiri Daudi Mbaga, Lamya Salim Khamis Al Abri, Shekar Bose, Houcine Boughanmi

American Journal of Industrial and Business Management Vol.8 No.6, June 11, 2018

DOI: 10.4236/ajibm.2018.86097 1,192 Downloads 4,748 Views Citations
Marketing and Business Analysis in the Era of Big Data (Articles)

Yiying Hu

American Journal of Industrial and Business Management Vol.8 No.7, July 25, 2018

DOI: 10.4236/ajibm.2018.87117 3,340 Downloads 8,442 Views Citations
A Study on Service Marketing of University Libraries in the New Media Environment (Articles)

Yi Zheng, Lan Du

Open Journal of Social Sciences Vol.6 No.11, November 23, 2018

DOI: 10.4236/jss.2018.611016 1,712 Downloads 3,795 Views Citations
Application of Entrepreneurial Marketing in Micro, Small and Medium Enterprise in Dhaulagiri, Nepal (Articles)

Shrijan Gyanwali, Chanchai Bunchapattanasakda

Open Journal of Business and Management Vol.7 No.2, April 8, 2019

DOI: 10.4236/ojbm.2019.72047 2,298 Downloads 4,838 Views Citations
Research on Mobile Marketing Strategy Based on SICAS Model—A Case Study of Yili Group (Articles)

Liwen Huang

American Journal of Industrial and Business Management Vol.9 No.4, April 28, 2019

DOI: 10.4236/ajibm.2019.94073 2,354 Downloads 9,219 Views Citations
Exploring the Utility of Word of Mouth Advertisement in Improving Product Sales: The Case of Selected Companies in the Kumasi Metropolis of Ghana (Articles)

Maud Schall, Patrick Lebene Adonoo, Seth Christopher Yaw Appiah

Advances in Applied Sociology Vol.9 No.6, June 27, 2019

DOI: 10.4236/aasoci.2019.96018 1,065 Downloads 3,582 Views Citations
Cause-Related Marketing and Its Impact on Buying Intention (Articles)

Vibhas Amawate, Madhurima Deb, Mohit Manchanda

Theoretical Economics Letters Vol.9 No.6, August 30, 2019

DOI: 10.4236/tel.2019.96135 972 Downloads 3,165 Views Citations
In the Web2.0 Era, Social Media Marketing Brings Business Opportunities to Enterprises (Articles)

Yue Fang

Open Journal of Business and Management Vol.8 No.2, March 26, 2020

DOI: 10.4236/ojbm.2020.82057 1,767 Downloads 5,906 Views Citations
Developed Skills of Marketing Students through Direct Selling in Nueva Ecija (Articles)

Kim Edward S. Santos

Open Access Library Journal Vol.7 No.2, February 12, 2020

DOI: 10.4236/oalib.1106111 1,127 Downloads 4,554 Views Citations
Research on Marketing Strategy of Huawei Mobile Phone in European Market (Articles)

Romans Dmitrijevs

Open Journal of Business and Management Vol.8 No.3, May 12, 2020

DOI: 10.4236/ojbm.2020.83073 25,387 Downloads 58,425 Views Citations
Banking Strategies and Customer Loyalty Case of Tunisian Banks (Articles)

Chiraz Rouissi

Open Journal of Business and Management Vol.9 No.2, March 31, 2021

DOI: 10.4236/ojbm.2021.92047 767 Downloads 2,611 Views Citations
The Effect of Blue Ocean on Business Entrepreneurship through Niche Marketing as a Mediating Variable (Applied Study on Zalat for Leather Products Co.) (Articles)

Hossam Atef Abdel-Dayem, Mohamed Abdel Salam Ragheb, Mohamed Abdel-Azzim, Fahd Abdel-Azziz Hamaida, Alaa Abdel-Wahed Abdel-Bary

Open Access Library Journal Vol.8 No.10, October 26, 2021

DOI: 10.4236/oalib.1108010 469 Downloads 4,348 Views Citations
A Comparison of Marketing Strategies between the U.S. and China Influenced by Individualism-Collectivism under Cross-Cultural Perspective: Taking MDLZ International, Ltd. as an Example (Articles)

Liuhan Jin

Open Access Library Journal Vol.9 No.4, April 12, 2022

DOI: 10.4236/oalib.1108593 405 Downloads 3,283 Views Citations
Extent of Social Media Marketing Use by MSMEs in the Construction Industry in Harare. Case Study of CIFOZ and SMEA Members (Articles)

Moses Chundu, Patricia Chigombe, Tolbert Mucheri

American Journal of Industrial and Business Management Vol.12 No.7, July 18, 2022

DOI: 10.4236/ajibm.2022.127064 604 Downloads 2,859 Views Citations
Commercial Organizations’ Use of Social Marketing (Advertising) to Foster Sustainable Relations with Consumers through the COVID-19 Era (Articles)

Eiman M. Negm, Ahmed Ghazal

American Journal of Industrial and Business Management Vol.12 No.9, September 30, 2022

DOI: 10.4236/ajibm.2022.129079 877 Downloads 4,905 Views Citations
Small Ruminant Production and Marketing Practices in Harawa, Somali Region, Ethiopia (Articles)

Samatar Abshir Mahamed, Hawa Yusuf Ali

Open Journal of Animal Sciences Vol.13 No.2, April 23, 2023

DOI: 10.4236/ojas.2023.132018 379 Downloads 1,847 Views Citations
Marketing Practice Course Reform and Exploration under the New Environment of the Automobile Market (Articles)

Yali Yang

Open Access Library Journal Vol.10 No.5, May 22, 2023

DOI: 10.4236/oalib.1110145 84 Downloads 717 Views Citations

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