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The Study of the Effect of Virtual Brand Community Interaction on Impulse Buying: The Moderating Role of Self-Construal
(Articles)
Chao Liu
,
Feiyan Liu
Open Journal of Business and Management
Vol.8 No.2
,January 16, 2020
DOI:
10.4236/ojbm.2020.82026
1,135
Downloads
2,482
Views
Citations
A Grounded Theory Approach to Brand Value Networks: The Prosumption Logic Standpoint
(Articles)
Lei Shen
,
Cuijuan Qin
,
Chu Luo
American Journal of Industrial and Business Management
Vol.10 No.4
,April 30, 2020
DOI:
10.4236/ajibm.2020.104057
702
Downloads
1,512
Views
Citations
The Impact of Marketing Mix Elements on Brand Loyalty towards Speech Therapy in Health Science Industry Malaysia
(Articles)
Masri bin Abdul Lasi
,
Tan Cheng Man
American Journal of Industrial and Business Management
Vol.10 No.9
,September 18, 2020
DOI:
10.4236/ajibm.2020.109100
1,072
Downloads
4,063
Views
Citations
A Study on the Translation Strategies of Domestic Cosmetic Brand Names from the Perspective of Skopos Theory
(Articles)
Fei Sun
Open Access Library Journal
Vol.8 No.4
,April 26, 2021
DOI:
10.4236/oalib.1107351
1,014
Downloads
4,973
Views
Citations
The Impact of Cause-Related Marketing Strategies on Switching Intentions: An Applied Study on Private Education Service
(Articles)
Mona Abdelreheem
,
Mohamed A. Ragheb
,
Passent Tantawi
Open Access Library Journal
Vol.8 No.7
,July 12, 2021
DOI:
10.4236/oalib.1107489
201
Downloads
870
Views
Citations
The Importance of Value, Image, Credibility and Trust to Repurchase Intentions in Over-the-Counter Herbal Market in Sub-Saharan Africa
(Articles)
Peter Kwasi Oppong
,
John Mensah
,
Matilda Addae
Open Journal of Business and Management
Vol.9 No.4
,July 30, 2021
DOI:
10.4236/ojbm.2021.94110
432
Downloads
1,841
Views
Citations
Urban Culture and City Brand: A Study on Food Experience
(Articles)
Mu Zhang
,
Luyao Wang
,
Jiayun Zhou
,
Rob Law
Journal of Service Science and Management
Vol.15 No.2
,April 29, 2022
DOI:
10.4236/jssm.2022.152008
274
Downloads
1,166
Views
Citations
Preference of Global Shampoo Brands: A Study on Women Consumers
(Articles)
Ummay Salma Khanam
,
Md. Bazlur Rahman
Open Journal of Social Sciences
Vol.10 No.12
,November 11, 2022
DOI:
10.4236/jss.2022.1012016
219
Downloads
3,868
Views
Citations
Impact of Fashion Trends on Visual Merchandising for Promoting Fashion Apparel Brands
(Articles)
Sonkar Pratap Akhilendra
,
Muthusamy Aravendan
Journal of Service Science and Management
Vol.16 No.4
,August 16, 2023
DOI:
10.4236/jssm.2023.164025
227
Downloads
2,117
Views
Citations
Foreign Brand Admiration, Product Perceived Quality and Consumer Behaviour in Nigeria
(Articles)
Alfa Abubakar
,
Hadiza Saidu Abubakar
,
Cross Ogohi Daniel
Open Journal of Business and Management
Vol.11 No.5
,September 27, 2023
DOI:
10.4236/ojbm.2023.115141
128
Downloads
494
Views
Citations
The Influence of Opinion Leaders’ Interaction Quality on Platform Brand Value Based on the Logic of Prosumption
(Articles)
Lei Shen
,
Hai Hou
,
Yuhong Zhu
,
Ali Muhammad
iBusiness
Vol.15 No.4
,December 29, 2023
DOI:
10.4236/ib.2023.154019
54
Downloads
189
Views
Citations
The Influence of Brand Image Congruence, Relationship Type and Self-Construal on Consumers’ Purchase Intention
(Articles)
Shenghong Ye
,
Guobin Wu
Open Journal of Business and Management
Vol.4 No.3
,July 28, 2016
DOI:
10.4236/ojbm.2016.43058
2,180
Downloads
4,279
Views
Citations
A Study of Quantum Strategies for Newcomb's Paradox
(Articles)
Takashi Mihara
iBusiness
Vol.2 No.1
,March 26, 2010
DOI:
10.4236/ib.2010.21004
6,319
Downloads
9,576
Views
Citations
Analysis of Strategy by Strategy Typology and Orientation Framework
(Articles)
Ville Isoherranen
,
Pekka Kess
Modern Economy
Vol.2 No.4
,September 21, 2011
DOI:
10.4236/me.2011.24064
16,158
Downloads
24,532
Views
Citations
Collaborative Corporate Strategy Research Programmes (C.C.S.R.P.) a Conceptual Integrative Strategic Framework for a Practical Research Agenda
(Articles)
Nadeem Khan
,
Nada Korac-Kakabadse
Open Journal of Business and Management
Vol.1 No.3
,November 4, 2013
DOI:
10.4236/ojbm.2013.13011
5,465
Downloads
11,680
Views
Citations
A Theoretic Review of Emotion Regulation
(Articles)
Hong Chen
Open Journal of Social Sciences
Vol.4 No.2
,February 25, 2016
DOI:
10.4236/jss.2016.42020
4,579
Downloads
8,773
Views
Citations
Restrictive versus Liberal Blood Transfusion Strategies in Egyptian Patients with Esophageal Variceal Bleeding
(Articles)
Sherif M. Galal
,
Soha A. Elhawari
,
Hosam M. Dawod
,
Ibrahim M. Ibrahim
Open Journal of Gastroenterology
Vol.6 No.5
,May 23, 2016
DOI:
10.4236/ojgas.2016.65020
1,922
Downloads
3,561
Views
Citations
Video Platforms’ Value-Added Service Investment Strategies for Viewers and Ad Pricing Strategies
(Articles)
Fengyue An
,
Gang Liu
Modern Economy
Vol.13 No.4
,April 28, 2022
DOI:
10.4236/me.2022.134031
138
Downloads
510
Views
Citations
7 Pillars of Digital Transformation Framework for Continuous Business Growth
(Articles)
Yasaman Javadi
iBusiness
Vol.14 No.3
,September 13, 2022
DOI:
10.4236/ib.2022.143011
223
Downloads
1,472
Views
Citations
Unleashing Strategic Leadership Potential: Embracing Stewardship Theory for Strategy Execution and Organizational Growth
(Articles)
Liisa Ndapewa Kaapanda
Creative Education
Vol.14 No.12
,December 22, 2023
DOI:
10.4236/ce.2023.1412157
75
Downloads
278
Views
Citations
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