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Perceived Value Dimension, Product Involvement and Purchase Intention for Intangible Cultural Heritage Souvenir
(Articles)
Haiying Liu
American Journal of Industrial and Business Management
Vol.11 No.1
,January 22, 2021
DOI:
10.4236/ajibm.2021.111006
3,840
Downloads
8,656
Views
Citations
Cultural Differences between Asians and Non-Asians affect Buying Attitudes and Purchasing Behaviours towards Green Tourism Products
(Articles)
Suk Ha Grace Chan
,
Ka Yin Chau
Journal of Service Science and Management
Vol.14 No.3
,May 11, 2021
DOI:
10.4236/jssm.2021.143015
592
Downloads
3,307
Views
Citations
This article belongs to the Special Issue on
Tourism and Hospitality Management
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention
(Articles)
Sujata Joshi
,
Menachem Domb
,
Barshekee Chanda
,
Amit Bais
Journal of Service Science and Management
Vol.15 No.1
,January 30, 2022
DOI:
10.4236/jssm.2022.151002
1,608
Downloads
7,982
Views
Citations
Promotional Strategies and Consumers’ Purchase Intention on Garment Bazaar Retailers
(Articles)
Joseph L. Adan
,
Raquel G. Ramos
Open Journal of Business and Management
Vol.11 No.2
,March 22, 2023
DOI:
10.4236/ojbm.2023.112033
631
Downloads
13,889
Views
Citations
Perception and Preferences of Consumers in the Retail Sector: A Case Study in the City of Loja-Ecuador
(Articles)
Max Boada
,
Maria Boada
,
Francisco Morocho
Open Journal of Business and Management
Vol.11 No.3
,May 31, 2023
DOI:
10.4236/ojbm.2023.113074
367
Downloads
2,969
Views
Citations
The Mediating Role of Risk, Credibility, and Convenience in the Relationship between Initial Trust and Purchase Intention in Online Shopping
(Articles)
Vijayakumaran Kathiarayan
Technology and Investment
Vol.14 No.3
,August 29, 2023
DOI:
10.4236/ti.2023.143010
317
Downloads
1,644
Views
Citations
A Study on the Influence Mechanism of Chinese Residents’ Willingness to Allocate Assets in the Context of Confucian Culture—An Empirical Analysis Based on Structural Equation Modeling
(Articles)
Zhibin Tao
,
Jiaxiao Chao
Open Journal of Business and Management
Vol.11 No.5
,September 21, 2023
DOI:
10.4236/ojbm.2023.115131
169
Downloads
527
Views
Citations
The Role of Rivers in the United States 19th Century Territorial Expansion from the Mississippi River to the Pacific Ocean
(Articles)
Kenneth Ray Olson
Open Journal of Soil Science
Vol.13 No.12
,December 8, 2023
DOI:
10.4236/ojss.2023.1312024
784
Downloads
2,835
Views
Citations
Social Media Influence on Millennials Purchase Behaviour of Coca-Cola and Pepsi Carbonated Soft Drink
(Articles)
Tolulope Ajibade
,
Donia Waseem
Open Journal of Business and Management
Vol.12 No.4
,June 12, 2024
DOI:
10.4236/ojbm.2024.124110
367
Downloads
2,675
Views
Citations
Beyond the Screen: The Influence of Media Sources on Egyptian Tweens’ Purchase Intentions with the Intervening Role of Para-Social Relationships
(Articles)
Mirna Serag El Din
,
Sahar Raafat Abu Gharara
,
Ayman Hassan Metwally
Open Access Library Journal
Vol.12 No.5
,May 14, 2025
DOI:
10.4236/oalib.1113214
5
Downloads
52
Views
Citations
Influencing Factors on Tourists’ Purchase Intention for Intangible Cultural Heritage Souvenir: A Case of Wangkui Shadow Souvenir
(Articles)
Haiying Liu
,
Chanchai Bunchapatanasakda
,
Chuantong Zhang
,
Shujuan Zhao
,
Dan Wang
Modern Economy
Vol.10 No.11
,November 21, 2019
DOI:
10.4236/me.2019.1011142
1,479
Downloads
2,708
Views
Citations
Going Viral for a Greener Future: How to Harness the Power of Active Viral Marketing in Green Product Campaigns
(Articles)
Serveh Saeidi
,
Svend Hollensen
American Journal of Industrial and Business Management
Vol.13 No.12
,December 21, 2023
DOI:
10.4236/ajibm.2023.1312077
246
Downloads
1,067
Views
Citations
Dynamic Promotional Resource Allocation for Segment Specific and Spectrum Effect of Promotion for a Product Line Incorporating Repeat Purchase Behavior
(Articles)
Prakash Chandra Jha
,
Prerna Manik
,
Anshu Gupta
American Journal of Operations Research
Vol.3 No.3
,May 23, 2013
DOI:
10.4236/ajor.2013.33032
4,030
Downloads
6,232
Views
Citations
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