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Marketing Accountability: Defining Expectations and Measuring Outcomes
(Letter to the Editor)
David W. Stewart
Open Journal of Business and Management
Vol.2 No.3
,July 2, 2014
DOI:
10.4236/ojbm.2014.23019
4,012
Downloads
5,659
Views
Citations
Potato Seed Supply, Marketing and Production Constraints in Eritrea
(Articles)
Biniam Mesfin Ghebreslassie
,
S. Mwangi Githiri
,
Tadesse Mehari
,
Remmy W. Kasili
American Journal of Plant Sciences
Vol.5 No.24
,December 1, 2014
DOI:
10.4236/ajps.2014.524384
6,428
Downloads
7,792
Views
Citations
Which One of Standardization or Customization Works the Best When It Comes to Online Marketing?
(Articles)
Ashraf Hossain
,
Rashad Yazdanifard
American Journal of Industrial and Business Management
Vol.5 No.2
,February 10, 2015
DOI:
10.4236/ajibm.2015.52006
9,586
Downloads
12,087
Views
Citations
Strategies, Performances and Profiling of a Sample of U.S. Universities in 2012
(Articles)
Angela Besana
,
Annamaria Esposito
Open Journal of Applied Sciences
Vol.5 No.3
,March 9, 2015
DOI:
10.4236/ojapps.2015.53008
4,483
Downloads
5,422
Views
Citations
A Proposed Plan for Marketing the Jordanian Football League from the Perspective of Coaching and Sport Management Students at Hashemite University
(Articles)
Hasan Mohammed Al-Khaldi
Advances in Physical Education
Vol.6 No.1
,February 4, 2016
DOI:
10.4236/ape.2016.61001
4,922
Downloads
6,195
Views
Citations
Private Branding Analysis with the Intervention of Marketing Efforts on Channel Competition
(Articles)
Ding Yuan
American Journal of Industrial and Business Management
Vol.6 No.2
,February 26, 2016
DOI:
10.4236/ajibm.2016.62015
4,662
Downloads
6,249
Views
Citations
Should We Be Worried about the Increasing Foreign Ownership of UK Industries?
(Articles)
David Floyd
,
Barry Ardley
,
Sandhla Summan
,
Mizan Rahman
,
Dimitrios Vortelinos
Theoretical Economics Letters
Vol.6 No.2
,April 11, 2016
DOI:
10.4236/tel.2016.62020
2,207
Downloads
3,059
Views
Citations
Marketing Religion: The Marketing and Islamic Points of View
(Articles)
Morsy Sahlaoui
,
Neji Bouslama
American Journal of Industrial and Business Management
Vol.6 No.4
,April 21, 2016
DOI:
10.4236/ajibm.2016.64041
3,110
Downloads
7,927
Views
Citations
Guerilla Marketing of Fresh Organic Agricultural Products
(Articles)
Adjnu Damar-Ladkoo
Theoretical Economics Letters
Vol.6 No.2
,April 26, 2016
DOI:
10.4236/tel.2016.62027
3,795
Downloads
8,499
Views
Citations
This article belongs to the Special Issue on
Consumer Behavior Study
Influence of Internet plus to International Business Development
(Articles)
Wei Xiong
,
Zhen Zhao
,
Jingxuan Fang
American Journal of Industrial and Business Management
Vol.6 No.4
,April 28, 2016
DOI:
10.4236/ajibm.2016.64050
3,267
Downloads
5,811
Views
Citations
WeChat Marketing of Catering Industry from Consumers’ Perspective
—Taking “HaiDiLao” and “Little Sheep” as Examples
(Articles)
Mingzhu Liang
,
Mingsen Wang
,
Songjun Xu
Journal of Service Science and Management
Vol.9 No.3
,June 22, 2016
DOI:
10.4236/jssm.2016.93032
7,659
Downloads
11,610
Views
Citations
The Impact of Institutional Support in SMEs Marketing, and Growth—A Case Study of Retail SMEs in Ghana
(Articles)
Abraham Osei
,
Yunfei Shao
,
Kwarteng Solomon Forkuoh
,
Michael Aboagye Osei
Open Journal of Business and Management
Vol.4 No.3
,July 1, 2016
DOI:
10.4236/ojbm.2016.43043
2,802
Downloads
6,266
Views
Citations
The Study of Temple Tourism Brand Marketing—Taking Guangxiao Temple as an Example
(Articles)
Mingzhu Liang
,
Mingsen Wang
,
Songjun Xu
Chinese Studies
Vol.5 No.3
,August 10, 2016
DOI:
10.4236/chnstd.2016.53010
2,548
Downloads
5,382
Views
Citations
Impact of Internet plus to China Economy Development
(Articles)
Zhen Zhao
,
Wei Xiong
,
Jingxuan Fang
Modern Economy
Vol.7 No.9
,August 11, 2016
DOI:
10.4236/me.2016.79096
4,268
Downloads
7,587
Views
Citations
An Exploratory Study on the Electronic Word of Mouth Communication in Promoting Brands in the Online Platforms
(Articles)
B. N. Malar Selvi
,
J. Edwin Thomson
Intelligent Information Management
Vol.8 No.5
,September 30, 2016
DOI:
10.4236/iim.2016.85010
3,451
Downloads
11,153
Views
Citations
New Technologies Applied to the Fashion Visual Merchandising
(Articles)
Juliana Paradinha Sampaio
,
Welton Fernando Zonatti
,
Francisco Javier Sebastian Mendizabal-Alvarez
,
George Bedinelli Rossi
,
Julia Baruque-Ramos
Modern Economy
Vol.8 No.3
,March 21, 2017
DOI:
10.4236/me.2017.83031
2,618
Downloads
9,288
Views
Citations
This article belongs to the Special Issue on
Consumption and Economics
Stimulating Curiosity and Consumer Experience in a Retailer
(Articles)
Silvia Cachero-Martínez
,
Rodolfo Vázquez-Casielles
American Journal of Industrial and Business Management
Vol.7 No.4
,April 28, 2017
DOI:
10.4236/ajibm.2017.74034
3,722
Downloads
9,350
Views
Citations
This article belongs to the Special Issue on
Customer Experience Management
Begait Goat Production Systems and Breeding Practices in Western Tigray, North Ethiopia
(Articles)
Hagos Abraham
,
Solomon Gizaw
,
Mengistu Urge
Open Journal of Animal Sciences
Vol.7 No.2
,April 28, 2017
DOI:
10.4236/ojas.2017.72016
2,710
Downloads
7,568
Views
Citations
Assessment of the Production, Technology and Marketing Challenges Facing Starch Producing Companies in Ghana
(Articles)
Ahlijah Bright
,
Samuel Yaw Akomea
,
Wilberforce Owusu-Ansah
Open Journal of Business and Management
Vol.5 No.3
,July 27, 2017
DOI:
10.4236/ojbm.2017.53046
1,216
Downloads
2,593
Views
Citations
E-Marketing Orientation and Social Media Implementation in the Banking Industry in Nigeria
(Articles)
N. Gladson Nwokah
,
Boma Benita Irimagha
iBusiness
Vol.9 No.4
,December 13, 2017
DOI:
10.4236/ib.2017.94009
1,835
Downloads
4,679
Views
Citations
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