Brand Categories - Articles - Scientific Research Publishing

Case Study on Enterprise Behavior Considering Cluster Brand (Articles)

Binbin He

American Journal of Industrial and Business Management Vol.9 No.10，October 23, 2019

DOI: 10.4236/ajibm.2019.910124 641 Downloads 1,524 Views Citations
Locavorism through Control Society Logic: An Analysis of the Possibilities of Food Activism and/or Brand Modeling (Articles)

Margarete Ribeiro Tavares, Fred Tavares, Bárbara Lúcia Guimarães Alves, Jefferson Fernando Gonçalves Guedes da Costa, Marlen Maria Cabral Ramalho

Advances in Applied Sociology Vol.9 No.11，November 29, 2019

DOI: 10.4236/aasoci.2019.911039 1,166 Downloads 2,098 Views Citations
Familiarity, Knowledge and Practices of Healthcare Professionals Regarding the Pharmacovigilance of Biological Medicines in Lusaka, Zambia: A Multi-Facility Cross-Sectional Study (Articles)

Michelo Banda, Katia Verhamme, Webrod Mufwambi, Steward Mudenda, Billy Chabalenge, Scott Kaba Matafwali, Ronald Kampamba Mutati, Christabel Nang’andu Hikaambo, Martin Kampamba, Lavina Prashar

Pharmacology & Pharmacy Vol.13 No.7，July 28, 2022

DOI: 10.4236/pp.2022.137019 188 Downloads 1,023 Views Citations
Research on the Construction Strategy of Visual Image Design at the Brand Aging Stage (Articles)

Yichuan Di, Yijing Wang, Zichao Nie, Min Li

Art and Design Review Vol.10 No.4，November 9, 2022

DOI: 10.4236/adr.2022.104037 256 Downloads 1,223 Views Citations
The Impact of Nationalism of Consumers Loyalty: A Case Study of Multinational Retail Firms in China (Articles)

Bo Wu, Hamrila Binti Abdul Latif, Mahani B. T. Mohammad, Sharizal Bin Hashin

Journal of Service Science and Management Vol.16 No.2，April 18, 2023

DOI: 10.4236/jssm.2023.162006 249 Downloads 1,416 Views Citations
The Impact of Value Perception on Luxury Brand Consumption (Articles)

Marwa Elgebali, Rawia Zaazou

Open Journal of Business and Management Vol.11 No.5，September 18, 2023

DOI: 10.4236/ojbm.2023.115126 636 Downloads 5,307 Views Citations
Brand Attractiveness and Strategic Repositioning: A Study Applied to Brands in the Brewery Sector (Articles)

Célestine Annie Tengho Metchum

Open Journal of Business and Management Vol.12 No.4，July 23, 2024

DOI: 10.4236/ojbm.2024.124134 149 Downloads 1,028 Views Citations
Research on Brand Strategy of Hotel Enterprises
—Taking Hyatt Hotel Group as an Example (Articles)

Jingwen Song, Keman Ding, Ruijie Cheng, Xiaoyu Zhao, Xuan Luo, Yang Liu, Yuanhao Tian, Zhihan Duan

Open Journal of Business and Management Vol.13 No.2，March 6, 2025

DOI: 10.4236/ojbm.2025.132045 93 Downloads 875 Views Citations
Research on Minority Culture Enabling the Brand Building of Coffee Estates in Pu’er City—Teaching Practice Based on Internet Marketing Course (Articles)

Yushi Yin, Yundi Zhang, Ci Wang, Yuejia Li

Open Journal of Business and Management Vol.13 No.4，June 13, 2025

DOI: 10.4236/ojbm.2025.134123 48 Downloads 263 Views Citations
Derived Categories in Langlands Geometrical Ramifications: Approaching by Penrose Transforms (Articles)

Francisco Bulnes

Advances in Pure Mathematics Vol.4 No.6，June 13, 2014

DOI: 10.4236/apm.2014.46034 4,707 Downloads 6,025 Views Citations
Perspectives on Zonation in Ramsar Sites, and Other Protected Areas: Making Sense of the Tower of Babel (Articles)

Qing Zeng, Peter Bridgewater, Cai Lu, Jinqi Yun, Guangchun Lei

Open Journal of Ecology Vol.4 No.13，October 13, 2014

DOI: 10.4236/oje.2014.413067 3,143 Downloads 4,827 Views Citations
This article belongs to the Special Issue on Wetland Ecology Research
Further Evidence for Arabic Basic Colour Categories (Articles)

Abdulrahman S. Al-rasheed

Psychology Vol.5 No.15，October 20, 2014

DOI: 10.4236/psych.2014.515179 4,146 Downloads 6,260 Views Citations
Statistical Analysis of Network Based Issues and Their Impact on Social Computing Practices in Pakistan (Articles)

Zahoor Hussain, Zulﬁqar Ali Bhutto, Gulab Rai, Majid Hussain, Kashif Zaheer

Journal of Computer and Communications Vol.4 No.13，October 18, 2016

DOI: 10.4236/jcc.2016.413003 2,102 Downloads 4,586 Views Citations
Damaging Agents and Tree’s Health Condition in an Urban Forest (Articles)

Luz de Lourdes Saavedra-Romero, Tomás Martínez-Trinidad, Dionicio Alvarado-Rosales, Patricia Hernández-de la Rosa, Jaime Villa-Castillo

Open Journal of Forestry Vol.11 No.3，July 6, 2021

DOI: 10.4236/ojf.2021.113016 276 Downloads 1,174 Views Citations
Decision Making in International Tertiary Education: The Role of National Image (Articles)

Jing Cai, Theresa Loo

Advances in Journalism and Communication Vol.2 No.3，September 26, 2014

DOI: 10.4236/ajc.2014.23012 4,366 Downloads 6,621 Views Citations
Research on the Impact of Social Circles on Self-Brand Connection: Regulation of Self-Awareness and Brand Value (Articles)

Shenghong Ye, Jia Li, Zhaobin Zeng, Shuang Hao

Open Journal of Business and Management Vol.3 No.2，April 9, 2015

DOI: 10.4236/ojbm.2015.32015 3,830 Downloads 5,690 Views Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention (Articles)

Sujata Joshi, Menachem Domb, Barshekee Chanda, Amit Bais

Journal of Service Science and Management Vol.15 No.1，January 30, 2022

DOI: 10.4236/jssm.2022.151002 1,699 Downloads 8,481 Views Citations
Impacts of Social Networking Sites on Brand Loyalty through Customer Engagement: Evidence from Cambodian Users (Articles)

Phichhang Ou, Sambath Phou, Bunmeng Chov, Tithdanin Chav

Open Journal of Business and Management Vol.12 No.5，August 20, 2024

DOI: 10.4236/ojbm.2024.125149 342 Downloads 1,650 Views Citations
Self-Esteem’s Moderation of Self-Congruity Effects on Brand Loyalty (Articles)

Jane Brannen, Cynthia M. Frisby

Theoretical Economics Letters Vol.7 No.6，October 31, 2017

DOI: 10.4236/tel.2017.76126 1,973 Downloads 5,408 Views Citations
Log-Link Regression Models for Ordinal Responses (Articles)

Christopher L. Blizzard, Stephen J. Quinn, Jana D. Canary, David W. Hosmer

Open Journal of Statistics Vol.3 No.4A，August 23, 2013

DOI: 10.4236/ojs.2013.34A003 5,197 Downloads 8,665 Views Citations
This article belongs to the Special Issue on Medical Studies in Statistics

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