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Journal
Affiliation
ISSN
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Study on the Influence Path of Brand Virtual Community Interaction on Customer Loyalty
(Articles)
Shupan Wang
,
Jinhua Tong
,
Danting Zhou
Open Journal of Business and Management
Vol.4 No.1
,January 25, 2016
DOI:
10.4236/ojbm.2016.41016
4,618
Downloads
6,315
Views
Citations
Private Branding Analysis with the Intervention of Marketing Efforts on Channel Competition
(Articles)
Ding Yuan
American Journal of Industrial and Business Management
Vol.6 No.2
,February 26, 2016
DOI:
10.4236/ajibm.2016.62015
4,597
Downloads
6,027
Views
Citations
The Study of Temple Tourism Brand Marketing—Taking Guangxiao Temple as an Example
(Articles)
Mingzhu Liang
,
Mingsen Wang
,
Songjun Xu
Chinese Studies
Vol.5 No.3
,August 10, 2016
DOI:
10.4236/chnstd.2016.53010
2,457
Downloads
5,051
Views
Citations
The Effect of Overcompensation Information Frame on Brand Trust: The Interactive Ritual Chains Perspective
(Articles)
Wei Wei
,
Haiying Wei
,
Yaxuan Ran
,
Hongyan Liu
Journal of Service Science and Management
Vol.10 No.1
,February 24, 2017
DOI:
10.4236/jssm.2017.101002
1,568
Downloads
2,881
Views
Citations
Chinese Female Undergraduate’s Explicit and Implicit Attitude toward Chinese Skincare Brands and Japanese and South Korean Skincare Brands
(Articles)
Yuanyan Hu
,
Shengyan Qiu
,
Shaohua Chen
,
Jinghui Bi
Chinese Studies
Vol.7 No.1
,January 15, 2018
DOI:
10.4236/chnstd.2018.71001
1,099
Downloads
2,340
Views
Citations
Graphic Design Theory Research and Application in Packaging Technology
(Articles)
E. Bankole Oladumiye
Art and Design Review
Vol.6 No.1
,February 11, 2018
DOI:
10.4236/adr.2018.61003
3,709
Downloads
20,847
Views
Citations
A Study on the Driving Factors of Tourism Destination Brand Equity Based on Internet Sharing Content: A Case Study of Shenzhen Happy Valley
(Articles)
Ju Zhu
,
Mingfang Zhu
Journal of Service Science and Management
Vol.11 No.6
,November 30, 2018
DOI:
10.4236/jssm.2018.116039
1,321
Downloads
2,571
Views
Citations
Research on the Influence Factors of Brand Experience on Consumers’ Brand Loyalty
(Articles)
Xi Zhang
Open Journal of Business and Management
Vol.7 No.2
,March 28, 2019
DOI:
10.4236/ojbm.2019.72038
1,616
Downloads
4,964
Views
Citations
The Relationship between Knowledge Workers and Innovative Behavior Based on Brand Identity
(Articles)
Zhuolin Xiao
,
Zhensong Cai
Open Journal of Business and Management
Vol.7 No.2
,April 11, 2019
DOI:
10.4236/ojbm.2019.72051
674
Downloads
1,493
Views
Citations
Case Study on Enterprise Behavior Considering Cluster Brand
(Articles)
Binbin He
American Journal of Industrial and Business Management
Vol.9 No.10
,October 23, 2019
DOI:
10.4236/ajibm.2019.910124
522
Downloads
1,210
Views
Citations
Locavorism through Control Society Logic: An Analysis of the Possibilities of Food Activism and/or Brand Modeling
(Articles)
Margarete Ribeiro Tavares
,
Fred Tavares
,
Bárbara Lúcia Guimarães Alves
,
Jefferson Fernando Gonçalves Guedes da Costa
,
Marlen Maria Cabral Ramalho
Advances in Applied Sociology
Vol.9 No.11
,November 29, 2019
DOI:
10.4236/aasoci.2019.911039
1,048
Downloads
1,727
Views
Citations
Familiarity, Knowledge and Practices of Healthcare Professionals Regarding the Pharmacovigilance of Biological Medicines in Lusaka, Zambia: A Multi-Facility Cross-Sectional Study
(Articles)
Michelo Banda
,
Katia Verhamme
,
Webrod Mufwambi
,
Steward Mudenda
,
Billy Chabalenge
,
Scott Kaba Matafwali
,
Ronald Kampamba Mutati
,
Christabel Nang’andu Hikaambo
,
Martin Kampamba
,
Lavina Prashar
Pharmacology & Pharmacy
Vol.13 No.7
,July 28, 2022
DOI:
10.4236/pp.2022.137019
131
Downloads
759
Views
Citations
The Impact of Nationalism of Consumers Loyalty: A Case Study of Multinational Retail Firms in China
(Articles)
Bo Wu
,
Hamrila Binti Abdul Latif
,
Mahani B. T. Mohammad
,
Sharizal Bin Hashin
Journal of Service Science and Management
Vol.16 No.2
,April 18, 2023
DOI:
10.4236/jssm.2023.162006
140
Downloads
819
Views
Citations
The Impact of Value Perception on Luxury Brand Consumption
(Articles)
Marwa Elgebali
,
Rawia Zaazou
Open Journal of Business and Management
Vol.11 No.5
,September 18, 2023
DOI:
10.4236/ojbm.2023.115126
261
Downloads
1,884
Views
Citations
Decision Making in International Tertiary Education: The Role of National Image
(Articles)
Jing Cai
,
Theresa Loo
Advances in Journalism and Communication
Vol.2 No.3
,September 26, 2014
DOI:
10.4236/ajc.2014.23012
4,175
Downloads
5,846
Views
Citations
Research on the Impact of Social Circles on Self-Brand Connection: Regulation of Self-Awareness and Brand Value
(Articles)
Shenghong Ye
,
Jia Li
,
Zhaobin Zeng
,
Shuang Hao
Open Journal of Business and Management
Vol.3 No.2
,April 9, 2015
DOI:
10.4236/ojbm.2015.32015
3,704
Downloads
5,097
Views
Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention
(Articles)
Sujata Joshi
,
Menachem Domb
,
Barshekee Chanda
,
Amit Bais
Journal of Service Science and Management
Vol.15 No.1
,January 30, 2022
DOI:
10.4236/jssm.2022.151002
994
Downloads
5,019
Views
Citations
Analysis of Strategy Focus vs. Market Share in the Mobile Phone Case Business
(Articles)
Ville Isoherranen
,
Pekka Kess
Technology and Investment
Vol.2 No.2
,June 3, 2011
DOI:
10.4236/ti.2011.22014
8,521
Downloads
15,972
Views
Citations
A Review of Affective Strategy and Social Strategy in Developing Students’ Speaking Skills
(Articles)
Norfaeza Zakaria
,
Harwati Hashim
,
Melor Md. Yunus
Creative Education
Vol.10 No.12
,November 29, 2019
DOI:
10.4236/ce.2019.1012232
1,991
Downloads
12,831
Views
Citations
This article belongs to the Special Issue on
Teaching and Learning
The Application of Metacognitive Strategy to College Students’ Autonomous English Listening
(Articles)
Pianpian Huang
Open Access Library Journal
Vol.9 No.4
,April 8, 2022
DOI:
10.4236/oalib.1108579
115
Downloads
712
Views
Citations
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