In-Game Advertising - Articles - Scientific Research Publishing

Advertising Effectiveness: An Approach Based on What Consumers Perceive and What Advertisers Need (Articles)

Macarena Estévez, Davide Fabrizio

Open Journal of Business and Management Vol.2 No.3，July 4, 2014

DOI: 10.4236/ojbm.2014.23022 6,998 Downloads 12,252 Views Citations
Strategies for Translation of English Commercial Advertisements from the Intercultural Perspective (Articles)

Hui Fan

Open Journal of Social Sciences Vol.5 No.11，November 8, 2017

DOI: 10.4236/jss.2017.511004 3,998 Downloads 20,229 Views Citations
Online Advertising and Customer Satisfaction of E-Tailing Firms in Nigeria (Articles)

N. Gladson Nwokah, Doris Ngirika

Intelligent Information Management Vol.10 No.1，January 5, 2018

DOI: 10.4236/iim.2018.101002 2,230 Downloads 10,782 Views Citations
Supply Chain Models with Considerations of Co-Op Advertising and Capacity Constraints (Articles)

Fan Yang

Open Journal of Business and Management Vol.6 No.2，April 30, 2018

DOI: 10.4236/ojbm.2018.62039 1,018 Downloads 1,978 Views Citations
Optimal Commodity Advertising in Bilateral Oligopoly (Articles)

Chanjin Chung

Theoretical Economics Letters Vol.8 No.11，July 23, 2018

DOI: 10.4236/tel.2018.811128 669 Downloads 1,479 Views Citations
This article belongs to the Special Issue on Industrial Economics
Research on the Characteristics of Modern Advertising Culture (Articles)

Yangyang Qin

Open Journal of Social Sciences Vol.7 No.8，August 27, 2019

DOI: 10.4236/jss.2019.78026 1,241 Downloads 4,288 Views Citations
A Comparative Analysis of Mobile Advertising from the Perspective of Visual Grammar—Take Huawei Mate 30 Series and iPhone 11 for Example (Articles)

Yuxi Wang

Open Access Library Journal Vol.7 No.6，June 18, 2020

DOI: 10.4236/oalib.1106468 794 Downloads 3,132 Views Citations
The Relationship between Programme Context and Memory for Sexually Humorous Television Advertisements (Articles)

A. Cheung, Adrian Furnham

Psychology Vol.12 No.2，February 25, 2021

DOI: 10.4236/psych.2021.122016 473 Downloads 1,214 Views Citations
Commercial Organizations’ Use of Social Marketing (Advertising) to Foster Sustainable Relations with Consumers through the COVID-19 Era (Articles)

Eiman M. Negm, Ahmed Ghazal

American Journal of Industrial and Business Management Vol.12 No.9，September 30, 2022

DOI: 10.4236/ajibm.2022.129079 452 Downloads 2,296 Views Citations
Corporate Social Responsibility, Advertising Competition and Consumer Welfare: A Research on the Model of Oligopoly Competition Theory (Articles)

Linmin Kan, Hongjin Xiang

American Journal of Industrial and Business Management Vol.13 No.3，March 28, 2023

DOI: 10.4236/ajibm.2023.133010 230 Downloads 1,002 Views Citations
This article belongs to the Special Issue on Economics and Business Research
Bridging Worlds: Exploring the Application of Cultural Dimensions in Cross-Cultural Advertising (Articles)

Yushan Tong, Lingling Lou

Open Access Library Journal Vol.12 No.3，March 5, 2025

DOI: 10.4236/oalib.1112803 75 Downloads 458 Views Citations
Analysis of Advertising Marketing and Welfare in a Supply Chain (Articles)

Iou-Min Lin, Chu Chuan Hsu, Jen-Yao Lee, Chung-Yang Lee

Theoretical Economics Letters Vol.15 No.2，April 8, 2025

DOI: 10.4236/tel.2025.152021 34 Downloads 174 Views Citations
Generalizations of the Feline and Texas Chainsaw Josephus Problems (Articles)

David Ariyibi, Kevin Chang, Pamela E. Harris

Open Journal of Discrete Mathematics Vol.9 No.4，October 16, 2019

DOI: 10.4236/ojdm.2019.94011 504 Downloads 1,511 Views Citations
Forming Coalitions in Normal-Form Games (Articles)

Emma Dwobeng, Herbert Corley

Theoretical Economics Letters Vol.12 No.5，October 26, 2022

DOI: 10.4236/tel.2022.125080 120 Downloads 810 Views Citations
Vocabulary Game Using Augmented Reality—Expressing Elements in Virtual World with Objects in Real World (Articles)

Kong Yang, Haga Hirohide

Open Journal of Social Sciences Vol.3 No.2，January 28, 2015

DOI: 10.4236/jss.2015.32005 5,173 Downloads 6,675 Views Citations
A Reexamination of “The Hidden Return to Incentives” (Articles)

Jing Davis, Steven Schwartz, Richard Young

Theoretical Economics Letters Vol.7 No.5，August 18, 2017

DOI: 10.4236/tel.2017.75101 1,031 Downloads 1,892 Views Citations
This article belongs to the Special Issue on Experimental Economics
Payoff Matrix’s Effect on Trust Game Paradigm (Articles)

Zenghui Li, Shuo Ran, Zehao Huang, Shimeng Yang, Rongrong Pu

Open Access Library Journal Vol.8 No.5，May 26, 2021

DOI: 10.4236/oalib.1107439 164 Downloads 1,294 Views Citations
A Look at the Phenomenon of Hybridization of the Professional Activities of Consulting Agencies and Advertising Sales Agencies in Cameroon (Articles)

Alain Assomo, Arlette Ngouana Akoa

Advances in Journalism and Communication Vol.10 No.2，June 17, 2022

DOI: 10.4236/ajc.2022.102015 123 Downloads 624 Views Citations
Non-Cooperative Collusion in Static and Dynamic Oligopolies (Articles)

Stephen B. Wolf

Theoretical Economics Letters Vol.3 No.6，December 18, 2013

DOI: 10.4236/tel.2013.36053 6,155 Downloads 9,019 Views Citations
Longitudinal Structural Equation Modeling of Internet Game and Aggression in Children (Articles)

Joohyun Lee, Kyung Sook Choi

Open Journal of Nursing Vol.5 No.5，May 8, 2015

DOI: 10.4236/ojn.2015.55046 3,298 Downloads 4,775 Views Citations

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