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Research on the Impact of Brand Experience on Brand Love
(Articles)
Xi Zhang
American Journal of Industrial and Business Management
Vol.9 No.4
,April 18, 2019
DOI:
10.4236/ajibm.2019.94061
1,874
Downloads
4,588
Views
Citations
A History of Italian Citizenship Laws during the Era of the Monarchy (1861-1946)
(Articles)
Luca Bussotti
Advances in Historical Studies
Vol.5 No.4
,September 12, 2016
DOI:
10.4236/ahs.2016.54014
2,726
Downloads
6,793
Views
Citations
Ethnocentrism and Nation. Reflection on Blocking Factors the Birth of the African Subject
(Articles)
Mbemba-Mpandzou Anselme
Open Journal of Philosophy
Vol.8 No.5
,November 30, 2018
DOI:
10.4236/ojpp.2018.85043
1,336
Downloads
3,380
Views
Citations
On Social Transformation and Inheritance of China’s National Traditional Sports Culture
(Articles)
Yichen Pei
,
Leijie Gong
Open Access Library Journal
Vol.8 No.11
,November 16, 2021
DOI:
10.4236/oalib.1108074
84
Downloads
642
Views
Citations
Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation
(Articles)
Sandra Maria Correia Loureiro
,
Francisco Javier Miranda
Journal of Service Science and Management
Vol.4 No.4
,December 7, 2011
DOI:
10.4236/jssm.2011.44054
12,466
Downloads
22,300
Views
Citations
Joint Decision of Pricing and Cross-Ruff Coupon Value under Substitute (Complement) Demand
(Articles)
Zhongguo Shi
,
Yinping Mu
American Journal of Industrial and Business Management
Vol.2 No.1
,January 18, 2012
DOI:
10.4236/ajibm.2012.21001
5,947
Downloads
10,545
Views
Citations
Interaction Mechanism and Strategy of Brand Relationship and Brand Extension
(Articles)
He Liu
,
Lili Fan
Open Journal of Business and Management
Vol.1 No.3
,October 28, 2013
DOI:
10.4236/ojbm.2013.13008
5,443
Downloads
10,370
Views
Citations
Research on Integrity Evaluation System of Food Brand Enterprises Based on the Creeds of Business Governance*
(Articles)
Xie Fan
,
Meng Yong
Open Journal of Business and Management
Vol.2 No.1
,January 16, 2014
DOI:
10.4236/ojbm.2014.21008
4,662
Downloads
7,057
Views
Citations
How to Save Brand after Crises? A Literature Review on Brand Crisis Management
(Articles)
Ming Li
,
Haiying Wei
American Journal of Industrial and Business Management
Vol.6 No.2
,February 18, 2016
DOI:
10.4236/ajibm.2016.62008
7,203
Downloads
18,513
Views
Citations
Study on Brand Mismatching toward the Acquiring Enterprise Brand Dilution—Based on a Prospective of Construal Level Theory
(Articles)
Guangmin Zhai
,
Xinhong Liang
,
Haiquan Chen
Open Journal of Business and Management
Vol.4 No.3
,July 5, 2016
DOI:
10.4236/ojbm.2016.43045
1,761
Downloads
2,457
Views
Citations
Emotional Connect between Brand and Consumer through Sensory Branding
(Articles)
Makarand Upadhyaya
American Journal of Industrial and Business Management
Vol.7 No.4
,April 6, 2017
DOI:
10.4236/ajibm.2017.74025
7,081
Downloads
12,152
Views
Citations
Research on Influence of the Congruence of Self-Image and Brand Image on Consumers’ Citizenship Behavior
(Articles)
Wanling Huang
,
Ming Chen
Open Journal of Business and Management
Vol.6 No.1
,January 30, 2018
DOI:
10.4236/ojbm.2018.61013
1,530
Downloads
3,660
Views
Citations
Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages
(Articles)
Aditi Gosain
,
Mukta Srivastava
,
Deepanvita Gupta
Theoretical Economics Letters
Vol.9 No.7
,October 14, 2019
DOI:
10.4236/tel.2019.97161
853
Downloads
3,173
Views
Citations
An Empirical Study on the Influence of Atypical Visitors’ Interactive Learning on Exhibition Brand Equity
(Articles)
Wanyun Zhang
,
Xin Mai
,
Simin Huang
,
Peng Ju
iBusiness
Vol.12 No.2
,May 6, 2020
DOI:
10.4236/ib.2020.122003
660
Downloads
1,708
Views
Citations
Fashion and Brand Awareness: An Evidence-Based Approach to the Analysis of Distinctive Elements in Communication
(Articles)
Giovanni Maria Conti
,
Alessandra Mazzola
,
Martina Motta
,
Margherita Pillan
Journal of Textile Science and Technology
Vol.6 No.4
,November 4, 2020
DOI:
10.4236/jtst.2020.64015
615
Downloads
3,277
Views
Citations
Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry
(Articles)
Peter Kwasi Oppong
,
Joseph Owusu
,
Paul Hammond
,
Edmond Amissah
Open Journal of Business and Management
Vol.10 No.5
,September 7, 2022
DOI:
10.4236/ojbm.2022.105121
165
Downloads
810
Views
Citations
Brand Attitude Process of Pop-Up Ads Used in Digital Marketing
(Articles)
Osman Yetkin
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.4
,April 18, 2024
DOI:
10.4236/jss.2024.124011
40
Downloads
239
Views
Citations
Telling the Nation: A Postmodernist Reading of Tanure Ojaide’s God’s Medicine-Men and Other Stories
(Articles)
Henri Oripeloye
Advances in Literary Study
Vol.2 No.4
,October 30, 2014
DOI:
10.4236/als.2014.24016
4,578
Downloads
6,501
Views
Citations
Ethnic Diversity as Tool of Good Governance in Nigerian Political Dialectics
(Articles)
Chika J. B. Gabriel Okpalike
Open Journal of Social Sciences
Vol.3 No.6
,June 19, 2015
DOI:
10.4236/jss.2015.36021
4,053
Downloads
5,603
Views
Citations
Torture in Lawful Custody: Violation of United Nations Convention against Torture in Criminal Justice System in Bangladesh
(Articles)
Md. Monjur Hasan
,
Md. Arifuzzaman
,
Mohammad Mizanur Rahaman
Beijing Law Review
Vol.8 No.4
,November 17, 2017
DOI:
10.4236/blr.2017.84022
1,685
Downloads
5,184
Views
Citations
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