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An Innovative Marketing Model Based on AIDA: - A Case from E-bank Campus-marketing by China Construction Bank
(Articles)
Jiangyu Li
,
Haibo Yu
iBusiness
Vol.5 No.3B
,November 8, 2013
DOI:
10.4236/ib.2013.53B010
7,607
Downloads
11,667
Views
Citations
Internal Marketing and Marketing Effectiveness of Hotel Industry in Rivers State
(Articles)
N. Gladson Nwokah
,
Joyce Tamunosaki Briggs
Journal of Human Resource and Sustainability Studies
Vol.5 No.4
,December 12, 2017
DOI:
10.4236/jhrss.2017.54021
2,619
Downloads
7,652
Views
Citations
7 Pillars of Digital Transformation Framework for Continuous Business Growth
(Articles)
Yasaman Javadi
iBusiness
Vol.14 No.3
,September 13, 2022
DOI:
10.4236/ib.2022.143011
223
Downloads
1,472
Views
Citations
The Future of Marketing: How Predictive Modeling Optimizes Campaign Strategies
(Articles)
Leila Sadrnia
iBusiness
Vol.15 No.4
,December 29, 2023
DOI:
10.4236/ib.2023.154018
167
Downloads
938
Views
Citations
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing
(Articles)
Busra Yuceer
,
Omer Faruk Sarkbay
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.2
,February 27, 2024
DOI:
10.4236/jss.2024.122021
90
Downloads
363
Views
Citations
Digital Marketing on LinkedIn: In-Depth Strategies for Lead Generation
(Articles)
Serveh Saeidi
,
Svend Hollensen
American Journal of Industrial and Business Management
Vol.14 No.5
,May 9, 2024
DOI:
10.4236/ajibm.2024.145033
68
Downloads
339
Views
Citations
On Line Media Market and New Advertising Agencies: Analysis of an Italian Case
(Articles)
Simone Guercini
Journal of Service Science and Management
Vol.2 No.2
,June 17, 2009
DOI:
10.4236/jssm.2009.22015
5,911
Downloads
10,958
Views
Citations
The Tourist Harassment Based on the Marketing
(Articles)
Ji Wen
,
Yina Li
American Journal of Industrial and Business Management
Vol.5 No.3
,March 18, 2015
DOI:
10.4236/ajibm.2015.53012
5,156
Downloads
6,525
Views
Citations
Self-Construal and Its Implications for Marketing
(Articles)
Kun Gai
Open Journal of Social Sciences
Vol.6 No.5
,May 29, 2018
DOI:
10.4236/jss.2018.65020
1,559
Downloads
5,484
Views
Citations
Research on the Effect of 4C + 2S to Customer Perceived Value in Scene Marketing of Clothing Industry in China
(Articles)
Yuan Wang
Open Journal of Business and Management
Vol.8 No.2
,March 5, 2020
DOI:
10.4236/ojbm.2020.82037
1,210
Downloads
3,096
Views
Citations
Strategies to Cultivate Generation Z Talent in Marketing under the Big Data Era
(Articles)
Fan Mo
Open Access Library Journal
Vol.9 No.1
,January 6, 2022
DOI:
10.4236/oalib.1108157
238
Downloads
1,520
Views
Citations
Food Marketing and Its Influence on Peoples’ Perception of Health
(Articles)
Samantha Willis
Open Journal of Social Sciences
Vol.10 No.11
,October 28, 2022
DOI:
10.4236/jss.2022.1011034
263
Downloads
1,987
Views
Citations
This article belongs to the Special Issue on
Health and Social Sciences
A Literature Review on Consumer’s Complaining Behavior and Dissatisfaction: Implication of Marketing Strategies with Special Reference to the Online Retail Sector
(Articles)
Komal
Open Journal of Business and Management
Vol.9 No.2
,February 25, 2021
DOI:
10.4236/ojbm.2021.92027
846
Downloads
6,734
Views
Citations
This article belongs to the Special Issue on
Business Administration and Management
Study of the Development of Youth Culture under the Background of Advanced Culture
(Articles)
Yang Yang
Sociology Mind
Vol.4 No.1
,January 21, 2014
DOI:
10.4236/sm.2014.41008
8,063
Downloads
11,057
Views
Citations
Going Viral for a Greener Future: How to Harness the Power of Active Viral Marketing in Green Product Campaigns
(Articles)
Serveh Saeidi
,
Svend Hollensen
American Journal of Industrial and Business Management
Vol.13 No.12
,December 21, 2023
DOI:
10.4236/ajibm.2023.1312077
143
Downloads
504
Views
Citations
Understanding Reporting and Problem-Solving Behaviors in a High Reliability Organization: A Case Study in a Spanish Nuclear Company
(Articles)
Joaquín Navajas
,
Eulàlia Badia
Psychology
Vol.11 No.9
,September 29, 2020
DOI:
10.4236/psych.2020.119090
365
Downloads
1,151
Views
Citations
Analysis of Service Processes Characteristics across a Range of Enterprises
(Articles)
John Maleyeff
Journal of Service Science and Management
Vol.2 No.1
,March 21, 2009
DOI:
10.4236/jssm.2009.21004
12,142
Downloads
18,437
Views
Citations
Study of Green Behavior with a Focus on Mexican Individuals
(Articles)
Eva CONRAUD-KOELLNER
,
Luis Arturo RIVAS-TOVAR
iBusiness
Vol.1 No.2
,December 18, 2009
DOI:
10.4236/ib.2009.12016
7,766
Downloads
12,314
Views
Citations
Internet-Future Business Development Focus
(Articles)
Xiang Fang
,
Yangping Zhou
American Journal of Industrial and Business Management
Vol.2 No.3
,June 15, 2012
DOI:
10.4236/ajibm.2012.23011
7,814
Downloads
13,504
Views
Citations
Explanatory Models of Change of Consumer Behavior Applied to Social Marketing
(Articles)
Nayeli Manzano
,
Luis Rivas
,
George Bonilla
iBusiness
Vol.4 No.3
,September 28, 2012
DOI:
10.4236/ib.2012.43031
8,758
Downloads
13,559
Views
Citations
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