Social Marketing; Sustainable; Consumer Behavior; Fair Trade - Articles

Explanatory Models of Change of Consumer Behavior Applied to Social Marketing (Articles)

Nayeli Manzano, Luis Rivas, George Bonilla

iBusiness Vol.4 No.3，September 28, 2012

DOI: 10.4236/ib.2012.43031 9,130 Downloads 14,513 Views Citations
Consumer’s Purchase Intention towards Luxury Retailer’s Social Media Advertisements —A Case Study of a Shoe Retail—UAE-Dubai Mall (Articles)

Eman Reda Sabri

Social Networking Vol.8 No.1，December 26, 2018

DOI: 10.4236/sn.2019.81003 4,261 Downloads 7,912 Views Citations
Consumer Behavior under Social Network Platform Influencing Factors and Marketing Strategies (Articles)

Di Zhang, Dongphil Chun, Minghao Huang

Open Journal of Business and Management Vol.11 No.2，March 22, 2023

DOI: 10.4236/ojbm.2023.112032 676 Downloads 3,060 Views Citations
Influence of Social Media on Consumer Behavior: Investigating How Social Media Platforms Shape Consumer Purchasing Decisions and Loyalty (Articles)

Simon Suwanzy Dzreke, Semefa Dzreke

Open Journal of Business and Management Vol.13 No.2，March 17, 2025

DOI: 10.4236/ojbm.2025.132061 900 Downloads 10,267 Views Citations
Consumer Behavior of Firestone Liberia (Articles)

Yealu G. Kogar, Jihong Shao

Open Access Library Journal Vol.12 No.3，March 20, 2025

DOI: 10.4236/oalib.1113011 63 Downloads 347 Views Citations
Self-Construal and Its Implications for Marketing (Articles)

Kun Gai

Open Journal of Social Sciences Vol.6 No.5，May 29, 2018

DOI: 10.4236/jss.2018.65020 1,693 Downloads 6,346 Views Citations
Social Media Influence on Millennials Purchase Behaviour of Coca-Cola and Pepsi Carbonated Soft Drink (Articles)

Tolulope Ajibade, Donia Waseem

Open Journal of Business and Management Vol.12 No.4，June 12, 2024

DOI: 10.4236/ojbm.2024.124110 449 Downloads 3,038 Views Citations
Use of Social Media as an Effective Marketing Tool for Fashion Startups in Saudi Arabia (Articles)

Noran Trad, Maha Abdullah Al Dabbagh

Open Journal of Social Sciences Vol.8 No.11，November 27, 2020

DOI: 10.4236/jss.2020.811029 2,308 Downloads 10,731 Views Citations
The Impact of Social Media Marketing on Consumer Behavior: A Study of the Fashion Retail Industry (Articles)

Saddam Nasir Chowdhury, Md Omar Faruque, Sadia Sharmin, Tughlok Talukder, Md Abdullah Al Mahmud, Golam Dastagir, Surove Akter

Open Journal of Business and Management Vol.12 No.3，May 21, 2024

DOI: 10.4236/ojbm.2024.123090 3,081 Downloads 52,798 Views Citations
Investigating the Influence of Social Media Marketing Campaigns on Libyan Consumer Behavior Pertaining to Private Universities: A Case Study of the Libyan International University (Articles)

Abdilrahman Ebrahim

Open Access Library Journal Vol.11 No.11，November 30, 2024

DOI: 10.4236/oalib.1112470 67 Downloads 446 Views Citations
User Acceptance of Personalized and Context-Specific Online Advertising (Articles)

S. Denise Ruhrberg, Giulia Kirstein, Katsiaryna S. Baran

Open Journal of Social Sciences Vol.5 No.3，March 30, 2017

DOI: 10.4236/jss.2017.53020 2,399 Downloads 4,280 Views Citations
A Study on Consumer Behavior of Commercial Health and Fitness Club—A Case of Consumers in Liverpool (Articles)

Wen Zhang, Yuhong Li

American Journal of Industrial and Business Management Vol.4 No.1，January 26, 2014

DOI: 10.4236/ajibm.2014.41010 15,370 Downloads 22,197 Views Citations
How Does Sustainable Digital Marketing Affect Consumer Behavior? (Articles)

Lifang Yao

American Journal of Industrial and Business Management Vol.14 No.3，March 25, 2024

DOI: 10.4236/ajibm.2024.143013 902 Downloads 4,886 Views Citations
Relationship between Consumer Insights and Purchase Patterns across Different Generations: A Quantitative Approach (Articles)

Max Boada, Daniel Burneo, Francisco Morocho, Janeth Gutiérrez

Open Access Library Journal Vol.10 No.11，November 30, 2023

DOI: 10.4236/oalib.1110867 105 Downloads 1,052 Views Citations
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing (Articles)

Busra Yuceer, Omer Faruk Sarkbay, Murat Basal

Open Journal of Social Sciences Vol.12 No.2，February 27, 2024

DOI: 10.4236/jss.2024.122021 490 Downloads 2,065 Views Citations
Factors Affecting Green Purchase Behaviour and Future Marketing Strategy (Articles)

Guochuang Liang

American Journal of Industrial and Business Management Vol.14 No.2，February 27, 2024

DOI: 10.4236/ajibm.2024.142010 390 Downloads 1,834 Views Citations
The Relationship between Digital Content Marketing Success and Sustainable Consumption Behavior (Articles)

Bassam S. A. Mansour, Murat Basal

American Journal of Industrial and Business Management Vol.14 No.4，April 17, 2024

DOI: 10.4236/ajibm.2024.144020 467 Downloads 2,140 Views Citations
Commercial Organizations’ Use of Social Marketing (Advertising) to Foster Sustainable Relations with Consumers through the COVID-19 Era (Articles)

Eiman M. Negm, Ahmed Ghazal

American Journal of Industrial and Business Management Vol.12 No.9，September 30, 2022

DOI: 10.4236/ajibm.2022.129079 529 Downloads 2,779 Views Citations
A Literature Review on Consumer’s Complaining Behavior and Dissatisfaction: Implication of Marketing Strategies with Special Reference to the Online Retail Sector (Articles)

Komal

Open Journal of Business and Management Vol.9 No.2，February 25, 2021

DOI: 10.4236/ojbm.2021.92027 1,132 Downloads 8,552 Views Citations
This article belongs to the Special Issue on Business Administration and Management
Significance of Live Streaming in Shaping Business: A Critical Review and Analytical Study (Articles)

Nasir Uddin

Social Networking Vol.13 No.3，July 31, 2024

DOI: 10.4236/sn.2024.133003 152 Downloads 1,006 Views Citations

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