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Self-Construal and Its Implications for Marketing
(Articles)
Kun Gai
Open Journal of Social Sciences
Vol.6 No.5
，May 29, 2018
DOI:
10.4236/jss.2018.65020
1,672
Downloads
6,217
Views
Citations
Strength from the Past: How Nostalgia and Self-Construal Affect Consumers’ Willingness to Continue Participating in Sustainable Behaviors
(Articles)
Tao Le
American Journal of Industrial and Business Management
Vol.10 No.2
，February 25, 2020
DOI:
10.4236/ajibm.2020.102029
996
Downloads
2,996
Views
Citations
The Study of the Effect of Virtual Brand Community Interaction on Impulse Buying: The Moderating Role of Self-Construal
(Articles)
Chao Liu
,
Feiyan Liu
Open Journal of Business and Management
Vol.8 No.2
，January 16, 2020
DOI:
10.4236/ojbm.2020.82026
1,303
Downloads
2,983
Views
Citations
The Influence of Brand Image Congruence, Relationship Type and Self-Construal on Consumers’ Purchase Intention
(Articles)
Shenghong Ye
,
Guobin Wu
Open Journal of Business and Management
Vol.4 No.3
，July 28, 2016
DOI:
10.4236/ojbm.2016.43058
2,318
Downloads
4,809
Views
Citations
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