Integrated Marketing Communication - Articles - Scientific Research Publishing

An Exploratory Study on the Electronic Word of Mouth Communication in Promoting Brands in the Online Platforms (Articles)

B. N. Malar Selvi, J. Edwin Thomson

Intelligent Information Management Vol.8 No.5，September 30, 2016

DOI: 10.4236/iim.2016.85010 3,451 Downloads 11,153 Views Citations
E-Integrated Marketing Communication and Its Impact on Customers’ Attitudes (Articles)

Suleiman A. Al Khattab, As’ad H. Abu-Rumman, Ghadeer Methqal Zaidan

American Journal of Industrial and Business Management Vol.5 No.8，August 12, 2015

DOI: 10.4236/ajibm.2015.58053 8,372 Downloads 14,251 Views Citations
Banking Strategies and Customer Loyalty Case of Tunisian Banks (Articles)

Chiraz Rouissi

Open Journal of Business and Management Vol.9 No.2，March 31, 2021

DOI: 10.4236/ojbm.2021.92047 649 Downloads 2,089 Views Citations
A Comparison of Marketing Strategies between the U.S. and China Influenced by Individualism-Collectivism under Cross-Cultural Perspective: Taking MDLZ International, Ltd. as an Example (Articles)

Liuhan Jin

Open Access Library Journal Vol.9 No.4，April 12, 2022

DOI: 10.4236/oalib.1108593 356 Downloads 2,420 Views Citations
New Frontiers of Online Communication of Small and Medium Museums in Campania Region, Italy (Articles)

Giuseppe Vito, Alessandra Sorrentini, Davide Di Palma, Vincenzo Raiola, Maria Tabouras

American Journal of Industrial and Business Management Vol.7 No.9，September 25, 2017

DOI: 10.4236/ajibm.2017.79075 1,035 Downloads 2,003 Views Citations
Deceptive Advertising and Consumer Reaction: A Study of Delta Soap Advertisement (Articles)

Raymond Chimezie Ukaegbu

Open Access Library Journal Vol.7 No.3，March 11, 2020

DOI: 10.4236/oalib.1105865 4,582 Downloads 19,396 Views Citations
Types of Content and Creating of Meaning in Instagram-Based Communication: Wine Regions of Champagne and Franciacorta (Articles)

Andria Adeishvili, Khatuna Maisashvili

Advances in Journalism and Communication Vol.12 No.3，September 11, 2024

DOI: 10.4236/ajc.2024.123026 83 Downloads 369 Views Citations
Improve Communication Quality by Understanding Customer Switching Behavior in China’s Telecom Sector (Articles)

Salman Awan, Yanxia Cheng

iBusiness Vol.8 No.4，November 14, 2016

DOI: 10.4236/ib.2016.84008 2,119 Downloads 4,675 Views Citations
A Strategic Evaluation on Competency of Karnataka Destinations through Destination Management Organizations (Articles)

Bindi Varghese

American Journal of Industrial and Business Management Vol.6 No.2，February 22, 2016

DOI: 10.4236/ajibm.2016.62010 3,638 Downloads 5,399 Views Citations
Efficient Routing Protocol Based on Security for Wireless Sensor Networks (Articles)

S. Nandhakumar, Dr. N. Malmurugan

Circuits and Systems Vol.7 No.8，June 28, 2016

DOI: 10.4236/cs.2016.78169 2,103 Downloads 3,286 Views Citations
Beyond Algorithms: A Comprehensive Analysis of AI-Driven Personalization in Strategic Communications (Articles)

Natalie Nkembuh

Journal of Computer and Communications Vol.12 No.10，October 24, 2024

DOI: 10.4236/jcc.2024.1210009 159 Downloads 1,400 Views Citations
This article belongs to the Special Issue on Machine Learning and its Applications
Is E-Marketing the Future of Marketing Field (Articles)

Paulus H. A. Andreki, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.4 No.7，July 9, 2014

DOI: 10.4236/ajibm.2014.47040 10,579 Downloads 18,589 Views Citations
The Effect of Phenomenon in Social Media Marketing Activities (Articles)

Dilek Kiraz, Murat Basal

Open Journal of Business and Management Vol.12 No.2，March 21, 2024

DOI: 10.4236/ojbm.2024.122051 487 Downloads 2,316 Views Citations
Exploration and Innovation: Cultural Marketing for Jewelry Brands Research on Model Innovation (Articles)

Xueli Zhang, Yarou Li, Yixin Zhong, Shuai Wang

Advances in Journalism and Communication Vol.12 No.2，June 28, 2024

DOI: 10.4236/ajc.2024.122019 179 Downloads 1,387 Views Citations
Guerrilla Marketing—Innovative or Parasitic Marketing? (Articles)

Gerd Nufer

Modern Economy Vol.4 No.9A，August 15, 2013

DOI: 10.4236/me.2013.49A001 13,972 Downloads 26,086 Views Citations
This article belongs to the Special Issue on Marketing Management
A Study on the Performance of SMEs through Entrepreneurial Marketing Dimensions (Articles)

Iftekhar Mahfuz, Md. Mamun Habib, Shahedul Islam, Aidah Rasanat Islam, Irin Nahar Maghnolia Shara

Journal of Service Science and Management Vol.18 No.2，March 27, 2025

DOI: 10.4236/jssm.2025.182007 49 Downloads 307 Views Citations
Sovereign Marketing: A New Strategy of Marketing (Articles)

Gouher Ahmed

Theoretical Economics Letters Vol.7 No.5，August 18, 2017

DOI: 10.4236/tel.2017.75100 2,785 Downloads 9,165 Views Citations
This article belongs to the Special Issue on Economics and Management Strategies
Education Marketing Research (Articles)

Xiaogang Yang

Theoretical Economics Letters Vol.6 No.5，October 21, 2016

DOI: 10.4236/tel.2016.65111 4,483 Downloads 12,448 Views Citations
E-Marketing and Its Strategies: Digital Opportunities and Challenges (Articles)

Allam Jaas

Open Journal of Business and Management Vol.10 No.2，March 22, 2022

DOI: 10.4236/ojbm.2022.102046 3,024 Downloads 28,463 Views Citations
Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives (Articles)

Purashraf Yasanallah, Vahid Bidram

American Journal of Industrial and Business Management Vol.2 No.4，October 31, 2012

DOI: 10.4236/ajibm.2012.24025 21,714 Downloads 35,731 Views Citations

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