In-Game Advertising - Articles - Scientific Research Publishing

A Study of the Joint Advertising Channels (Articles)

Ming LEI, Shuguang SUN, Dan YANG

Journal of Service Science and Management Vol.2 No.4，December 15, 2009

DOI: 10.4236/jssm.2009.24050 5,979 Downloads 10,195 Views Citations
The Effect of In-Game Advertising in SNS on Brand Equity (Articles)

Jianhua Yang, Meizhen Zhang, Zhiqin Zou

Journal of Service Science and Management Vol.8 No.1，February 16, 2015

DOI: 10.4236/jssm.2015.81013 4,811 Downloads 6,904 Views Citations
Analyzing Social Media on Advertising Markets: A Game Theory Perspective (Articles)

Yiwei Liu

American Journal of Industrial and Business Management Vol.13 No.8，August 30, 2023

DOI: 10.4236/ajibm.2023.138048 351 Downloads 4,659 Views Citations
Cooperative Advertising in a Two-Stage Supply Chain with Network Externalities (Articles)

Wenhui Li

American Journal of Industrial and Business Management Vol.9 No.4，April 28, 2019

DOI: 10.4236/ajibm.2019.94069 719 Downloads 1,499 Views Citations
Coordination of a Supply Chain with Advertising Investment and Allowing the Second Ordering (Articles)

Tiaojun Xiao, Xinxin Yan, Jiabao Zhao

Technology and Investment Vol.1 No.3，August 27, 2010

DOI: 10.4236/ti.2010.13022 5,188 Downloads 9,741 Views Citations
Contract Manufacturer’s Encroachment Strategy Considering Advertising Effort (Articles)

Jing Shi

Journal of Service Science and Management Vol.13 No.2，April 3, 2020

DOI: 10.4236/jssm.2020.132015 650 Downloads 1,526 Views Citations
Optimal Investment in Advertising and Quality to Mitigate a Possible Product-Harm Crisis (Articles)

Francesco Moresino

Open Journal of Business and Management Vol.12 No.3，April 22, 2024

DOI: 10.4236/ojbm.2024.123074 89 Downloads 429 Views Citations
Bid Optimization for Internet Graphical Ad Auction Systems via Special Ordered Sets (Articles)

Ralphe Wiggins, John A. Tomlin

iBusiness Vol.2 No.3，September 30, 2010

DOI: 10.4236/ib.2010.23032 4,364 Downloads 7,736 Views Citations
Advertising Ethics and Professionalism of ZNBC Radio 4 and Radio Phoenix in Zambia—A Content Analysis Study (Articles)

Fidelis Muzyamba, Musonda Lemba

Advances in Journalism and Communication Vol.8 No.3，August 28, 2020

DOI: 10.4236/ajc.2020.83007 591 Downloads 2,434 Views Citations
Research on the Dissemination Strategy of TV Advertisements for Sports Events, Taking CCTV’s Advertisements for the Beijing and London Olympic Games as Examples (Articles)

Chengze Liu, Zhiwei Hao

Open Access Library Journal Vol.9 No.11，November 10, 2022

DOI: 10.4236/oalib.1109444 170 Downloads 928 Views Citations
The Research of Influence Factors of Online Behavioral Advertising Avoidance (Articles)

Wen Li, Ziying Huang

American Journal of Industrial and Business Management Vol.6 No.9，September 14, 2016

DOI: 10.4236/ajibm.2016.69092 6,593 Downloads 12,575 Views Citations
Deceptive Advertising and Consumer Reaction: A Study of Delta Soap Advertisement (Articles)

Raymond Chimezie Ukaegbu

Open Access Library Journal Vol.7 No.3，March 11, 2020

DOI: 10.4236/oalib.1105865 4,582 Downloads 19,396 Views Citations
On Line Media Market and New Advertising Agencies: Analysis of an Italian Case (Articles)

Simone Guercini

Journal of Service Science and Management Vol.2 No.2，June 17, 2009

DOI: 10.4236/jssm.2009.22015 6,045 Downloads 11,319 Views Citations
Source Credibility: A Philosophical Analysis (Articles)

Bonachristus Umeogu

Open Journal of Philosophy Vol.2 No.2，May 22, 2012

DOI: 10.4236/ojpp.2012.22017 18,327 Downloads 27,991 Views Citations
On the Advertising of an Event: A Mathematical Approach (Articles)

Rosa Ferrentino, Carmine Boniello

Applied Mathematics Vol.8 No.11，November 28, 2017

DOI: 10.4236/am.2017.811119 1,146 Downloads 2,328 Views Citations
The Impact of Consumer Innovativeness on the Intention of Clicking on SNS Advertising (Articles)

Yingren Shi

Modern Economy Vol.9 No.2，February 12, 2018

DOI: 10.4236/me.2018.92018 1,463 Downloads 3,738 Views Citations
Analysis of Hedges in English Advertising from the Perspective of Cooperative Principle (Articles)

Jing Yang

Open Access Library Journal Vol.6 No.6，June 11, 2019

DOI: 10.4236/oalib.1105441 1,693 Downloads 4,708 Views Citations
Technological Innovation: An Assessment of Operational Practices of Small and Medium Textile Enterprises in Ghana (Articles)

Isaac Abraham, Ebenezer Kofi Howard, Richard Acquaye

Journal of Textile Science and Technology Vol.8 No.3，July 29, 2022

DOI: 10.4236/jtst.2022.83010 252 Downloads 1,066 Views Citations
Impression-Based Advertising: A Cross-Platform Solution (Articles)

Edward Evans Smallwood

American Journal of Industrial and Business Management Vol.12 No.12，December 14, 2022

DOI: 10.4236/ajibm.2022.1212096 198 Downloads 1,322 Views Citations
Assessing Pre-Service Teachers’ Soccer Offensive Game Performance Ability (Articles)

Weiyun Chen, Kristin Hendricks

Advances in Physical Education Vol.2 No.3，August 27, 2012

DOI: 10.4236/ape.2012.23021 3,817 Downloads 7,018 Views Citations

<12 3 ...>

	customer@scirp.org
	+86 18163351462(WhatsApp)
	1655362766

	Paper Publishing WeChat

All	Title	Abstract	Keywords
DOI	Author	Journal	Affiliation
ISSN	Subject

	customer@scirp.org
	+86 18163351462(WhatsApp)
	1655362766

	Paper Publishing WeChat

Browse Subjects

Publish with us

Home

About SCIRP

Service

Policies