Digital Marketing - Articles - Scientific Research Publishing

The Effect of Phenomenon in Social Media Marketing Activities (Articles)

Dilek Kiraz, Murat Basal

Open Journal of Business and Management Vol.12 No.2，March 21, 2024

DOI: 10.4236/ojbm.2024.122051 537 Downloads 2,579 Views Citations
E-Marketing and Its Strategies: Digital Opportunities and Challenges (Articles)

Allam Jaas

Open Journal of Business and Management Vol.10 No.2，March 22, 2022

DOI: 10.4236/ojbm.2022.102046 3,140 Downloads 29,453 Views Citations
7 Pillars of Digital Transformation Framework for Continuous Business Growth (Articles)

Yasaman Javadi

iBusiness Vol.14 No.3，September 13, 2022

DOI: 10.4236/ib.2022.143011 427 Downloads 2,466 Views Citations
Assessing the Role of AI in Generating Content for Digital Brand Communications: The Case of a Midjourney Generated Campaign (Articles)

Mona Arslan, Ahmed Ghazal

Open Access Library Journal Vol.11 No.11，November 11, 2024

DOI: 10.4236/oalib.1112426 190 Downloads 1,203 Views Citations
Digital Marketing on LinkedIn: In-Depth Strategies for Lead Generation (Articles)

Serveh Saeidi, Svend Hollensen

American Journal of Industrial and Business Management Vol.14 No.5，May 9, 2024

DOI: 10.4236/ajibm.2024.145033 774 Downloads 4,638 Views Citations
How Does Sustainable Digital Marketing Affect Consumer Behavior? (Articles)

Lifang Yao

American Journal of Industrial and Business Management Vol.14 No.3，March 25, 2024

DOI: 10.4236/ajibm.2024.143013 912 Downloads 4,973 Views Citations
The Relationship between Digital Content Marketing Success and Sustainable Consumption Behavior (Articles)

Bassam S. A. Mansour, Murat Basal

American Journal of Industrial and Business Management Vol.14 No.4，April 17, 2024

DOI: 10.4236/ajibm.2024.144020 468 Downloads 2,167 Views Citations
Is There a Place for Hedonic Consumption in On-Line Shopping Addiction? (Articles)

Melike Selcuk Arpınar, Murat Basal

Sociology Mind Vol.14 No.2，April 28, 2024

DOI: 10.4236/sm.2024.142011 216 Downloads 904 Views Citations
Digital Marketing Ecosystem Perspective of Regional Featured Product in North Sulawesi Province, Indonesia (Articles)

Melky K. E. Paendong, Precylia R. Rambing, Christopel H. Simanjuntak, Arief P. Kumaat, Mikke R. Marentek, Nancy H. J. Mandey

Open Journal of Social Sciences Vol.11 No.2，February 7, 2023

DOI: 10.4236/jss.2023.112001 1,000 Downloads 8,112 Views Citations
Digital Sales & Marketing Impact on Asian Market during Pandemic with the Effect of Creating Online Demand: Robust Optimization of Digital Marketing Intelligence (Articles)

Benish Shabbir, Xiaodong Qiu

American Journal of Industrial and Business Management Vol.13 No.2，February 27, 2023

DOI: 10.4236/ajibm.2023.132002 404 Downloads 2,006 Views Citations
The Effect of Mobile Shopping on Shopping Attitudes: A Field Study on the Food Sector in Istanbul (Articles)

Ahmad Sajaad Haidary, Murat Basal

Open Journal of Social Sciences Vol.12 No.2，February 20, 2024

DOI: 10.4236/jss.2024.122007 184 Downloads 826 Views Citations
Brand Attitude Process of Pop-Up Ads Used in Digital Marketing (Articles)

Osman Yetkin, Murat Basal

Open Journal of Social Sciences Vol.12 No.4，April 19, 2024

DOI: 10.4236/jss.2024.124011 256 Downloads 1,502 Views Citations
Digital Ascension: Digital Marketing Strategies of Skytrax 5 Star Airlines (Articles)

Mehmet Emin Keke

Open Journal of Social Sciences Vol.12 No.5，May 17, 2024

DOI: 10.4236/jss.2024.125005 278 Downloads 1,683 Views Citations
Digital Product Passport in Marketing and the Future of Sustainable Development (Articles)

Murat Basal, Ahmet Demircioglu

American Journal of Industrial and Business Management Vol.14 No.5，May 29, 2024

DOI: 10.4236/ajibm.2024.145039 356 Downloads 1,701 Views Citations
Types of Content and Creating of Meaning in Instagram-Based Communication: Wine Regions of Champagne and Franciacorta (Articles)

Andria Adeishvili, Khatuna Maisashvili

Advances in Journalism and Communication Vol.12 No.3，September 11, 2024

DOI: 10.4236/ajc.2024.123026 95 Downloads 466 Views Citations
Understanding the Effect of Digital Marketing in Achieving Competitive Advantage through the Quality of Banking Service: An Exploratory Study from the Point of View of a Sample of Rafidain Bank Customers in Iraq (Articles)

Ahmed R. Al-Owaidi

Open Journal of Business and Management Vol.12 No.6，October 25, 2024

DOI: 10.4236/ojbm.2024.126195 130 Downloads 817 Views Citations
Omnichannel Retail Strategy: How to Meet the Needs of Today’s Shoppers (Articles)

Muhammad Sarim Nadeem

Open Journal of Business and Management Vol.12 No.6，November 6, 2024

DOI: 10.4236/ojbm.2024.126200 139 Downloads 964 Views Citations
Research on the Social Media Marketing Strategy Improvement of Unitel in Angola in the Digital Marketing Era (Articles)

Zeferson Isaias Caita Nolato, Lei Zhang

Open Access Library Journal Vol.12 No.6，June 27, 2025

DOI: 10.4236/oalib.1113602 28 Downloads 189 Views Citations
Aligning People for Digital Transformation in Ports: The Role of Internal Marketing, Learning, and Leadership (Articles)

Mohd Khaidzir Farhan Bin Abidin, Abu Bakar Sade, Norizan Mat Saad

Open Journal of Business and Management Vol.13 No.4，July 28, 2025

DOI: 10.4236/ojbm.2025.134153 21 Downloads 103 Views Citations
Online Marketing: Social Media Influencer’s Impact on Shopping Tactics in the United States (Articles)

Raiyan , Mustakim Bin Aziz, Saddam Hosain, Sweety Rani Dhar, Mohammad Hossain, Syeda Kamari Noor

American Journal of Industrial and Business Management Vol.14 No.11，November 29, 2024

DOI: 10.4236/ajibm.2024.1411078 435 Downloads 2,265 Views Citations

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