Customer Engagement and Brand Loyalty - Articles - Scientific Research Publishing

Impacts of Social Networking Sites on Brand Loyalty through Customer Engagement: Evidence from Cambodian Users (Articles)

Phichhang Ou, Sambath Phou, Bunmeng Chov, Tithdanin Chav

Open Journal of Business and Management Vol.12 No.5，August 20, 2024

DOI: 10.4236/ojbm.2024.125149 339 Downloads 1,623 Views Citations
RETRACTED:The Influence Factors of Brand Loyalty: Mobile Phone Industry (Articles)

Zyeinyelkhaan Khundyz

American Journal of Industrial and Business Management Vol.8 No.6，June 27, 2018

DOI: 10.4236/ajibm.2018.86108 1,847 Downloads 6,710 Views Citations
Study on the Influence Path of Brand Virtual Community Interaction on Customer Loyalty (Articles)

Shupan Wang, Jinhua Tong, Danting Zhou

Open Journal of Business and Management Vol.4 No.1，January 25, 2016

DOI: 10.4236/ojbm.2016.41016 4,786 Downloads 6,852 Views Citations
Investigation of Factors That Affecting on Customer Loyalty in Banking Sector in Egypt (Articles)

Mohamed Refat Mahfouz, Monika Fayez, Ahmed Moussa ElSamadicy

Open Access Library Journal Vol.12 No.2，February 26, 2025

DOI: 10.4236/oalib.1112891 54 Downloads 331 Views Citations
Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages (Articles)

Aditi Gosain, Mukta Srivastava, Deepanvita Gupta

Theoretical Economics Letters Vol.9 No.7，October 14, 2019

DOI: 10.4236/tel.2019.97161 1,098 Downloads 3,906 Views Citations
The Influence of Opinion Leaders’ Interaction Quality on Platform Brand Value Based on the Logic of Prosumption (Articles)

Lei Shen, Hai Hou, Yuhong Zhu, Ali Muhammad

iBusiness Vol.15 No.4，December 29, 2023

DOI: 10.4236/ib.2023.154019 166 Downloads 610 Views Citations
Exploring the Evolution of Brand Loyalty in the Age of Social Media (Articles)

Muhammed Zakir Hossain, Habiba Kibria

Journal of Service Science and Management Vol.17 No.3，June 5, 2024

DOI: 10.4236/jssm.2024.173011 596 Downloads 5,915 Views Citations
Consumer Behavior of Firestone Liberia (Articles)

Yealu G. Kogar, Jihong Shao

Open Access Library Journal Vol.12 No.3，March 20, 2025

DOI: 10.4236/oalib.1113011 59 Downloads 315 Views Citations
Connecting Perceived Brand Quality to Loyalty: The Satisfaction Acts as Mediator of Smartphone Brand (Articles)

Sothea Hill, Sothan Yoeung

Open Journal of Business and Management Vol.12 No.6，November 7, 2024

DOI: 10.4236/ojbm.2024.126202 225 Downloads 1,550 Views Citations
A Framework for Improving Customer Loyalty at Retailers in Jeddah City: A Case Study (Articles)

Hemaid Alsulami

American Journal of Industrial and Business Management Vol.11 No.9，September 18, 2021

DOI: 10.4236/ajibm.2021.119059 734 Downloads 4,090 Views Citations
Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition (Articles)

Wen Li, Tian’e Fu, Ziying Huang

American Journal of Industrial and Business Management Vol.6 No.11，November 24, 2016

DOI: 10.4236/ajibm.2016.611101 3,134 Downloads 8,828 Views Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market (Articles)

John Mensah, Peter Kwasi Oppong, Matilda Addae

Open Journal of Business and Management Vol.10 No.1，January 18, 2022

DOI: 10.4236/ojbm.2022.101018 2,507 Downloads 18,421 Views Citations
Impact of the Bank’s Image and Reputation on Customer’s Loyalty through Customer’s Trust: A Case of Commercial Banks in Ho Chi Minh City (Articles)

Vo Tan Phong, Vo Mai Duc Anh

Open Journal of Business and Management Vol.11 No.5，September 28, 2023

DOI: 10.4236/ojbm.2023.115145 391 Downloads 2,128 Views Citations
Specificities, Obstacles and Limits to Building Customer Loyalty in Mountain Resort Luxury Hotels (Articles)

Maud Tixier

Modern Economy Vol.2 No.5，November 25, 2011

DOI: 10.4236/me.2011.25096 5,917 Downloads 10,212 Views Citations
Research on the Influence Factors of Brand Experience on Consumers’ Brand Loyalty (Articles)

Xi Zhang

Open Journal of Business and Management Vol.7 No.2，March 28, 2019

DOI: 10.4236/ojbm.2019.72038 1,895 Downloads 6,204 Views Citations
The Impact of Nationalism of Consumers Loyalty: A Case Study of Multinational Retail Firms in China (Articles)

Bo Wu, Hamrila Binti Abdul Latif, Mahani B. T. Mohammad, Sharizal Bin Hashin

Journal of Service Science and Management Vol.16 No.2，April 18, 2023

DOI: 10.4236/jssm.2023.162006 246 Downloads 1,398 Views Citations
Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation (Articles)

Sandra Maria Correia Loureiro, Francisco Javier Miranda

Journal of Service Science and Management Vol.4 No.4，December 7, 2011

DOI: 10.4236/jssm.2011.44054 13,176 Downloads 22,860 Views Citations
Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry (Articles)

Peter Kwasi Oppong, Joseph Owusu, Paul Hammond, Edmond Amissah

Open Journal of Business and Management Vol.10 No.5，September 7, 2022

DOI: 10.4236/ojbm.2022.105121 288 Downloads 1,137 Views Citations
Moderation Effect of Perceived Benefits of Loyalty Programs on the Link between Store Attributes and Customer Loyalty (Articles)

Santosh Kumar Alreddy, Dwarakanath Siriguppi, Mohandas J. Menon

Theoretical Economics Letters Vol.9 No.6，August 29, 2019

DOI: 10.4236/tel.2019.96133 1,310 Downloads 3,575 Views Citations
Determinants of Online Banking Adoption among Ghanaian University Students (Articles)

Benjamin B. Angenu, Fedelis Quansah, Abednego F. Okoe

Journal of Service Science and Management Vol.8 No.2，April 1, 2015

DOI: 10.4236/jssm.2015.82020 4,138 Downloads 6,126 Views Citations

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