Business Administration, Istanbul Gelisim University, Istanbul, Trkiye - Articles

The Impact of Big Data-Based Customer Segmentation on Programmatic Purchasing Efficiency: The Role of Chatbot-Based Interactions (Articles)

Muhammet Salih Yiğit

Open Journal of Applied Sciences Vol.15 No.7，July 29, 2025

DOI: 10.4236/ojapps.2025.157146 6 Downloads 54 Views Citations
Is There a Place for Hedonic Consumption in On-Line Shopping Addiction? (Articles)

Melike Selcuk Arpınar, Murat Basal

Sociology Mind Vol.14 No.2，April 28, 2024

DOI: 10.4236/sm.2024.142011 209 Downloads 883 Views Citations
Dissemination of User Generated Content without Being Caught by Spam Filters and Its Impact on the Consumer Journey in Terms of Content Strategies (Articles)

Muhammed Salih Yiğit

American Journal of Industrial and Business Management Vol.15 No.7，July 11, 2025

DOI: 10.4236/ajibm.2025.157044 10 Downloads 116 Views Citations
Comparing the Similarities and Differences between All Versions of Grand Theft Auto (Articles)

Cagri Baris Kasap

Journal of Software Engineering and Applications Vol.11 No.2，February 13, 2018

DOI: 10.4236/jsea.2018.112005 1,588 Downloads 12,163 Views Citations
The Effect of Mobile Shopping on Shopping Attitudes: A Field Study on the Food Sector in Istanbul (Articles)

Ahmad Sajaad Haidary, Murat Basal

Open Journal of Social Sciences Vol.12 No.2，February 20, 2024

DOI: 10.4236/jss.2024.122007 178 Downloads 804 Views Citations
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing (Articles)

Busra Yuceer, Omer Faruk Sarkbay, Murat Basal

Open Journal of Social Sciences Vol.12 No.2，February 27, 2024

DOI: 10.4236/jss.2024.122021 486 Downloads 2,058 Views Citations
The Effect of Phenomenon in Social Media Marketing Activities (Articles)

Dilek Kiraz, Murat Basal

Open Journal of Business and Management Vol.12 No.2，March 21, 2024

DOI: 10.4236/ojbm.2024.122051 531 Downloads 2,556 Views Citations
Strategies for Emerging Retailers Modelled on Amazon (Designing a Model for Survival and Success) (Articles)

Farzad Kazemi, Bahara Hosseinzadah, Seyyed Ali Delbari

American Journal of Industrial and Business Management Vol.14 No.12，December 10, 2024

DOI: 10.4236/ajibm.2024.1412081 102 Downloads 1,068 Views Citations
An Improved Combining-Model of Financial Analysts’ Forecasts and CAPM-Generated Forecasts of Firm-Earnings Growth (Articles)

Salvatore Joseph Terregrossa

Theoretical Economics Letters Vol.12 No.3，June 16, 2022

DOI: 10.4236/tel.2022.123041 212 Downloads 883 Views Citations
The Effect of Hospitals’ Social Media Marketing on Patients’ Health Perception: Research in Istanbul Province (Articles)

Claire Laetitia Fernende Nleng Aloma, Murat Basal

Sociology Mind Vol.14 No.2，March 28, 2024

DOI: 10.4236/sm.2024.142007 213 Downloads 855 Views Citations
Digital Ascension: Digital Marketing Strategies of Skytrax 5 Star Airlines (Articles)

Mehmet Emin Keke

Open Journal of Social Sciences Vol.12 No.5，May 17, 2024

DOI: 10.4236/jss.2024.125005 277 Downloads 1,640 Views Citations
The Relationship between Digital Content Marketing Success and Sustainable Consumption Behavior (Articles)

Bassam S. A. Mansour, Murat Basal

American Journal of Industrial and Business Management Vol.14 No.4，April 17, 2024

DOI: 10.4236/ajibm.2024.144020 463 Downloads 2,117 Views Citations
Brand Attitude Process of Pop-Up Ads Used in Digital Marketing (Articles)

Osman Yetkin, Murat Basal

Open Journal of Social Sciences Vol.12 No.4，April 19, 2024

DOI: 10.4236/jss.2024.124011 254 Downloads 1,482 Views Citations
Digital Product Passport in Marketing and the Future of Sustainable Development (Articles)

Murat Basal, Ahmet Demircioglu

American Journal of Industrial and Business Management Vol.14 No.5，May 29, 2024

DOI: 10.4236/ajibm.2024.145039 349 Downloads 1,676 Views Citations
Customer Satisfaction with Metaverse and Twin Avatar in Health Marketing (Articles)

Bahattin Ariğ, Murat Başal

Open Journal of Applied Sciences Vol.14 No.11，November 29, 2024

DOI: 10.4236/ojapps.2024.1411217 83 Downloads 527 Views Citations
Determining the Mediating Role of Economic Justice in the Effect of Financial Literacy and Digitalization on Social Media Influencers’ Attitudes towards Marketing Activities (Articles)

Şule Ekuklu, Murat Başal

Open Journal of Applied Sciences Vol.15 No.7，July 21, 2025

DOI: 10.4236/ojapps.2025.157133 9 Downloads 78 Views Citations
Dynamic Pricing Strategies Using Artificial Intelligence Algorithm (Articles)

Murat Basal, Emel Saraç, Kadir Özer

Open Journal of Applied Sciences Vol.14 No.8，August 1, 2024

DOI: 10.4236/ojapps.2024.148128 871 Downloads 6,387 Views Citations
Aviation Safety and Data Mining in Marketing Dimension (Articles)

Sevgi Adigüzel, Murat Başal, Emel Saraç

Advances in Aerospace Science and Technology Vol.9 No.3，September 23, 2024

DOI: 10.4236/aast.2024.93009 112 Downloads 718 Views Citations
The Impact of Foreign Direct Investment on Economic Growth: Nigeria Experience (Articles)

Kolade Omoniyi Alabi

Open Journal of Applied Sciences Vol.9 No.5，May 27, 2019

DOI: 10.4236/ojapps.2019.95031 3,070 Downloads 16,997 Views Citations
The Concept of Value Priorities; Could It Be the Crucial Link between Prosocial Motives and Helping Behavior? (Articles)

Kutlu Caliskan

Open Journal of Social Sciences Vol.13 No.1，January 27, 2025

DOI: 10.4236/jss.2025.131028 60 Downloads 321 Views Citations

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