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The Effect of Phenomenon in Social Media Marketing Activities
(Articles)
Dilek Kiraz
,
Murat Basal
Open Journal of Business and Management
Vol.12 No.2
,March 21, 2024
DOI:
10.4236/ojbm.2024.122051
66
Downloads
359
Views
Citations
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing
(Articles)
Busra Yuceer
,
Omer Faruk Sarkbay
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.2
,February 27, 2024
DOI:
10.4236/jss.2024.122021
61
Downloads
290
Views
Citations
Explanatory Models of Change of Consumer Behavior Applied to Social Marketing
(Articles)
Nayeli Manzano
,
Luis Rivas
,
George Bonilla
iBusiness
Vol.4 No.3
,September 28, 2012
DOI:
10.4236/ib.2012.43031
8,728
Downloads
14,250
Views
Citations
E-Marketing Orientation and Social Media Implementation in the Banking Industry in Nigeria
(Articles)
N. Gladson Nwokah
,
Boma Benita Irimagha
iBusiness
Vol.9 No.4
,December 13, 2017
DOI:
10.4236/ib.2017.94009
1,718
Downloads
4,514
Views
Citations
In the Web2.0 Era, Social Media Marketing Brings Business Opportunities to Enterprises
(Articles)
Yue Fang
Open Journal of Business and Management
Vol.8 No.2
,March 26, 2020
DOI:
10.4236/ojbm.2020.82057
1,285
Downloads
4,478
Views
Citations
Extent of Social Media Marketing Use by MSMEs in the Construction Industry in Harare. Case Study of CIFOZ and SMEA Members
(Articles)
Moses Chundu
,
Patricia Chigombe
,
Tolbert Mucheri
American Journal of Industrial and Business Management
Vol.12 No.7
,July 18, 2022
DOI:
10.4236/ajibm.2022.127064
341
Downloads
1,850
Views
Citations
Commercial Organizations’ Use of Social Marketing (Advertising) to Foster Sustainable Relations with Consumers through the COVID-19 Era
(Articles)
Eiman M. Negm
,
Ahmed Ghazal
American Journal of Industrial and Business Management
Vol.12 No.9
,September 30, 2022
DOI:
10.4236/ajibm.2022.129079
255
Downloads
1,312
Views
Citations
The Effect of Hospitals’ Social Media Marketing on Patients’ Health Perception: Research in Istanbul Province
(Articles)
Claire Laetitia Fernende Nleng Aloma
,
Murat Basal
Sociology Mind
Vol.14 No.2
,March 28, 2024
DOI:
10.4236/sm.2024.142007
34
Downloads
104
Views
Citations
More than Just a Game: The Power of Social Media on Super Bowl XLVI
(Articles)
Fernanda Bruno dos Santos
,
Jonice Oliveira
Social Networking
Vol.3 No.2
,April 4, 2014
DOI:
10.4236/sn.2014.32018
8,906
Downloads
12,060
Views
Citations
Facebook—A Boon or Bane towards Social Media Marketing
(Articles)
R. Ayswarya
,
Shilpa A. Telreja
,
S. Praveena
,
M. Ilankadhir
Journal of Service Science and Management
Vol.12 No.5
,August 15, 2019
DOI:
10.4236/jssm.2019.125043
1,257
Downloads
5,195
Views
Citations
Efficacy of Facebook Fans: Can They Influence Perception of the Brand?
(Articles)
Mike Behan
Open Journal of Business and Management
Vol.2 No.4
,September 18, 2014
DOI:
10.4236/ojbm.2014.24033
5,084
Downloads
7,494
Views
Citations
Social Media Marketing and Business Success of Automobile Dealers in Rivers State
(Articles)
N. Gladson Nwokah
,
Felix Lebete Aeenee
American Journal of Industrial and Business Management
Vol.7 No.12
,December 19, 2017
DOI:
10.4236/ajibm.2017.712092
2,248
Downloads
6,101
Views
Citations
The Effect of Social Media Marketing on Brand Awareness through Facebook: An Individual-Based Perspective of Mobile Services Sector in Egypt
(Articles)
Hana Othman ElAydi
Open Access Library Journal
Vol.5 No.10
,October 29, 2018
DOI:
10.4236/oalib.1104977
4,128
Downloads
37,188
Views
Citations
Consumer’s Purchase Intention towards Luxury Retailer’s Social Media Advertisements —A Case Study of a Shoe Retail—UAE-Dubai Mall
(Articles)
Eman Reda Sabri
Social Networking
Vol.8 No.1
,December 26, 2018
DOI:
10.4236/sn.2019.81003
3,997
Downloads
8,079
Views
Citations
Developing a Social Media Marketing Framework for Small-Scale Contractors in the Construction Industry
(Articles)
Chipozya Kosta Tembo
,
Franco Muleya
,
Godfrey Kabwe Bulaya
Open Journal of Business and Management
Vol.10 No.1
,December 29, 2021
DOI:
10.4236/ojbm.2022.101005
387
Downloads
2,227
Views
Citations
Digital Sales & Marketing Impact on Asian Market during Pandemic with the Effect of Creating Online Demand: Robust Optimization of Digital Marketing Intelligence
(Articles)
Benish Shabbir
,
Xiaodong Qiu
American Journal of Industrial and Business Management
Vol.13 No.2
,February 27, 2023
DOI:
10.4236/ajibm.2023.132002
244
Downloads
1,272
Views
Citations
Consumer Behavior under Social Network Platform Influencing Factors and Marketing Strategies
(Articles)
Di Zhang
,
Dongphil Chun
,
Minghao Huang
Open Journal of Business and Management
Vol.11 No.2
,March 22, 2023
DOI:
10.4236/ojbm.2023.112032
410
Downloads
1,823
Views
Citations
Design of a Social Marketing Plan on Salt Reduction for the Control and Treatment of Noncommunicable Diseases in Costa Rica
(Articles)
Adriana Blanco-Metzler
,
Hilda Patricia Nuñez-Rivas
,
Marlene Roselló-Araya
,
Karol Madriz-Morales
,
Karla Benavides-Aguilar
,
Marco Castro-Araya
Food and Nutrition Sciences
Vol.14 No.11
,November 28, 2023
DOI:
10.4236/fns.2023.1411067
58
Downloads
243
Views
Citations
Social Media in Science Marketing-Framework, Instruments, and Strategies. Cases from German Research Institutes
(Articles)
Oliver Mauroner
,
Dorit Fauck
Open Journal of Business and Management
Vol.2 No.3
,July 29, 2014
DOI:
10.4236/ojbm.2014.23030
4,502
Downloads
7,270
Views
Citations
Winning Consumers through Experience: Competition between Domestic and International Businesses
(Articles)
Yan Liu
,
Dahai Dong
American Journal of Industrial and Business Management
Vol.3 No.3
,July 5, 2013
DOI:
10.4236/ajibm.2013.33040
5,022
Downloads
8,098
Views
Citations
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