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Journal
Affiliation
ISSN
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The Influence of Time Landmarks on Consumers’ Advertising Appeal Preferences
(Articles)
Chunxiu Ye
,
Hong Zhou
Psychology
Vol.10 No.4
,March 19, 2019
DOI:
10.4236/psych.2019.104036
434
Downloads
728
Views
Citations
Effects of Quality and Price Appeals on Consumers’ Internal Reference Prices and Quality Perceptions
(Articles)
Miyuri Shirai
Modern Economy
Vol.5 No.8
,July 7, 2014
DOI:
10.4236/me.2014.58076
3,146
Downloads
4,677
Views
Citations
Research on the Effect of Assertive Appeal on Consumer Behavioral Intention
(Articles)
Jie Wang
,
Jue Yang
Open Journal of Social Sciences
Vol.8 No.2
,February 28, 2020
DOI:
10.4236/jss.2020.82020
244
Downloads
362
Views
Citations
Bid Optimization for Internet Graphical Ad Auction Systems via Special Ordered Sets
(Articles)
Ralphe Wiggins
,
John A. Tomlin
iBusiness
Vol.2 No.3
,September 30, 2010
DOI:
10.4236/ib.2010.23032
4,040
Downloads
7,095
Views
Citations
Advertising Ethics and Professionalism of ZNBC Radio 4 and Radio Phoenix in Zambia—A Content Analysis Study
(Articles)
Fidelis Muzyamba
,
Kaarle Nordenstreng
,
Musonda Lemba
Advances in Journalism and Communication
Vol.8 No.3
,August 28, 2020
DOI:
10.4236/ajc.2020.83007
159
Downloads
461
Views
Citations
Message Strategy Effects for Risk-Reduction Campaigns during Health Crises
(Articles)
Amir Heiman
,
Jacob Hornik
,
Oded Lowengart
Journal of Service Science and Management
Vol.5 No.1
,March 28, 2012
DOI:
10.4236/jssm.2012.51010
3,043
Downloads
5,258
Views
Citations
Clean Air Public Service Announcement Targeting Chinese Audiences
—The Case of
Hairy Nose
(Articles)
Chuangying Li
Open Journal of Social Sciences
Vol.6 No.1
,January 30, 2018
DOI:
10.4236/jss.2018.61016
651
Downloads
1,165
Views
Citations
“I Am the Law and Order Candidate”: A Content Analysis of Donald Trump’s Race-Baiting Dog Whistles in the 2016 Presidential Campaign
(Articles)
Brian P. Tilley
Psychology
Vol.11 No.12
,December 28, 2020
DOI:
10.4236/psych.2020.1112123
113
Downloads
365
Views
Citations
The Research of Influence Factors of Online Behavioral Advertising Avoidance
(Articles)
Wen Li
,
Ziying Huang
American Journal of Industrial and Business Management
Vol.6 No.9
,September 14, 2016
DOI:
10.4236/ajibm.2016.69092
3,108
Downloads
4,859
Views
Citations
Deceptive Advertising and Consumer Reaction: A Study of Delta Soap Advertisement
(Articles)
Raymond Chimezie Ukaegbu
Open Access Library Journal
Vol.7 No.3
,March 11, 2020
DOI:
10.4236/oalib.1105865
250
Downloads
987
Views
Citations
On Line Media Market and New Advertising Agencies: Analysis of an Italian Case
(Articles)
Simone Guercini
Journal of Service Science and Management
Vol.2 No.2
,June 17, 2009
DOI:
10.4236/jssm.2009.22015
5,352
Downloads
9,934
Views
Citations
Source Credibility: A Philosophical Analysis
(Articles)
Bonachristus Umeogu
Open Journal of Philosophy
Vol.2 No.2
,May 22, 2012
DOI:
10.4236/ojpp.2012.22017
10,590
Downloads
15,409
Views
Citations
On the Advertising of an Event: A Mathematical Approach
(Articles)
Rosa Ferrentino
,
Carmine Boniello
Applied Mathematics
Vol.8 No.11
,November 28, 2017
DOI:
10.4236/am.2017.811119
771
Downloads
1,245
Views
Citations
The Impact of Consumer Innovativeness on the Intention of Clicking on SNS Advertising
(Articles)
Yingren Shi
Modern Economy
Vol.9 No.2
,February 12, 2018
DOI:
10.4236/me.2018.92018
681
Downloads
1,363
Views
Citations
Analysis of Hedges in English Advertising from the Perspective of Cooperative Principle
(Articles)
Jing Yang
Open Access Library Journal
Vol.6 No.6
,June 11, 2019
DOI:
10.4236/oalib.1105441
539
Downloads
1,064
Views
Citations
Accurate Analysis on Bluetooth Low Energy Neighbor Discovery
(Articles)
Ting-Chao Hou
,
Kuo-Chang Huang
Journal of Computer and Communications
Vol.8 No.12
,December 31, 2020
DOI:
10.4236/jcc.2020.812020
61
Downloads
195
Views
Citations
A Study of the Joint Advertising Channels
(Articles)
Ming LEI
,
Shuguang SUN
,
Dan YANG
Journal of Service Science and Management
Vol.2 No.4
,December 15, 2009
DOI:
10.4236/jssm.2009.24050
5,401
Downloads
9,019
Views
Citations
Advertising Effectiveness: An Approach Based on What Consumers Perceive and What Advertisers Need
(Articles)
Macarena Estévez
,
Davide Fabrizio
Open Journal of Business and Management
Vol.2 No.3
,July 4, 2014
DOI:
10.4236/ojbm.2014.23022
5,448
Downloads
8,310
Views
Citations
The Effect of In-Game Advertising in SNS on Brand Equity
(Articles)
Jianhua Yang
,
Meizhen Zhang
,
Zhiqin Zou
Journal of Service Science and Management
Vol.8 No.1
,February 16, 2015
DOI:
10.4236/jssm.2015.81013
3,852
Downloads
4,797
Views
Citations
Strategies for Translation of English Commercial Advertisements from the Intercultural Perspective
(Articles)
Hui Fan
Open Journal of Social Sciences
Vol.5 No.11
,November 8, 2017
DOI:
10.4236/jss.2017.511004
1,892
Downloads
4,665
Views
Citations
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