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ISSN
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Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market
(Articles)
John Mensah
,
Peter Kwasi Oppong
,
Matilda Addae
Open Journal of Business and Management
Vol.10 No.1
,January 18, 2022
DOI:
10.4236/ojbm.2022.101018
669
Downloads
5,130
Views
Citations
A Comparative Study of Competitive Brand Based on Customer-Perceived Value—Evidences from IAT
(Articles)
Yaozhong Liu
,
Qifeng Sun
Open Journal of Social Sciences
Vol.3 No.7
,July 24, 2015
DOI:
10.4236/jss.2015.37040
4,468
Downloads
7,145
Views
Citations
The Impact of Cause-Related Marketing Strategies on Switching Intentions: An Applied Study on Private Education Service
(Articles)
Mona Abdelreheem
,
Mohamed A. Ragheb
,
Passent Tantawi
Open Access Library Journal
Vol.8 No.7
,July 12, 2021
DOI:
10.4236/oalib.1107489
193
Downloads
946
Views
Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention
(Articles)
Sujata Joshi
,
Menachem Domb
,
Barshekee Chanda
,
Amit Bais
Journal of Service Science and Management
Vol.15 No.1
,January 30, 2022
DOI:
10.4236/jssm.2022.151002
965
Downloads
5,444
Views
Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture
(Articles)
Cancan Lu
Open Journal of Social Sciences
Vol.2 No.9
,August 26, 2014
DOI:
10.4236/jss.2014.29005
6,881
Downloads
8,493
Views
Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology
(Articles)
Lintong Jiao
Open Journal of Social Sciences
Vol.6 No.12
,December 17, 2018
DOI:
10.4236/jss.2018.612007
1,366
Downloads
3,242
Views
Citations
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy
(Articles)
S. Sreejesh
Theoretical Economics Letters
Vol.5 No.2
,April 20, 2015
DOI:
10.4236/tel.2015.52033
7,845
Downloads
11,613
Views
Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude
(Articles)
Jiuqun He
American Journal of Industrial and Business Management
Vol.6 No.5
,May 19, 2016
DOI:
10.4236/ajibm.2016.65056
2,363
Downloads
3,898
Views
Citations
RETRACTED:
The Influence Factors of Brand Loyalty: Mobile Phone Industry
(Articles)
Zyeinyelkhaan Khundyz
American Journal of Industrial and Business Management
Vol.8 No.6
,June 27, 2018
DOI:
10.4236/ajibm.2018.86108
1,731
Downloads
6,362
Views
Citations
The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement
(Articles)
Ziying Liu
,
Ding Pan
,
Ya Xu
American Journal of Industrial and Business Management
Vol.9 No.3
,March 14, 2019
DOI:
10.4236/ajibm.2019.93033
1,225
Downloads
2,654
Views
Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions
(Articles)
Yuanle Cheng
,
Hai Hu
Open Journal of Business and Management
Vol.8 No.2
,January 16, 2020
DOI:
10.4236/ojbm.2020.82025
1,204
Downloads
2,275
Views
Citations
Brand Relationships: A Personality-Based Approach
(Articles)
Helena M. Nobre
,
Kip Becker
,
Carlos Brito
Journal of Service Science and Management
Vol.3 No.2
,June 29, 2010
DOI:
10.4236/jssm.2010.32026
10,613
Downloads
23,304
Views
Citations
A Review of Brand Valuation Method
(Articles)
Jiangwen Huang
Journal of Service Science and Management
Vol.8 No.1
,February 4, 2015
DOI:
10.4236/jssm.2015.81008
10,399
Downloads
15,008
Views
Citations
The Effect of In-Game Advertising in SNS on Brand Equity
(Articles)
Jianhua Yang
,
Meizhen Zhang
,
Zhiqin Zou
Journal of Service Science and Management
Vol.8 No.1
,February 16, 2015
DOI:
10.4236/jssm.2015.81013
4,681
Downloads
6,872
Views
Citations
Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition
(Articles)
Wen Li
,
Tian’e Fu
,
Ziying Huang
American Journal of Industrial and Business Management
Vol.6 No.11
,November 24, 2016
DOI:
10.4236/ajibm.2016.611101
2,623
Downloads
7,354
Views
Citations
The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior
(Articles)
Yuan Yuan
,
Ming Lei
Open Journal of Business and Management
Vol.5 No.1
,January 5, 2017
DOI:
10.4236/ojbm.2017.51013
2,420
Downloads
4,889
Views
Citations
Research on the Impact of Brand Experience on Brand Love
(Articles)
Xi Zhang
American Journal of Industrial and Business Management
Vol.9 No.4
,April 18, 2019
DOI:
10.4236/ajibm.2019.94061
1,857
Downloads
4,505
Views
Citations
Obstructive Azoospermia in a Patient with VATER Association
(Articles)
Zhanyong Bing
Open Journal of Pathology
Vol.2 No.4
,October 31, 2012
DOI:
10.4236/ojpathology.2012.24030
3,915
Downloads
6,251
Views
Citations
Autoimmune Thyroid Disease Genes Identified in Non-Caucasians
(Articles)
Yoshihisa Ban
,
Yoshiyuki Ban
,
Yoshio Ban
Open Journal of Endocrine and Metabolic Diseases
Vol.2 No.4
,November 26, 2012
DOI:
10.4236/ojemd.2012.24017
5,016
Downloads
9,287
Views
Citations
Soil and Phytosociological Characterisation of Grasslands in the Western Mediterranean
(Articles)
A. Cano-Ortiz
,
E. Bioindi
,
C. J. Pinto Gomes
,
S. Del Río González
,
E. Cano
American Journal of Plant Sciences
Vol.5 No.21
,October 27, 2014
DOI:
10.4236/ajps.2014.521337
4,404
Downloads
5,297
Views
Citations
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