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A Review of Brand Valuation Method

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DOI: 10.4236/jssm.2015.81008    6,855 Downloads   8,023 Views   Citations
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ABSTRACT

The method of brand value evaluation has become an important topic as the concern of practical and theoretical circles since the 1980s. This paper analyses dimensions of brand value and sorts out the related research achievements of brand value evaluation method from asset perspective, customer perspective and a comprehensive perspective. Then the paper points out its important implications for the practice of brand valuation of Chinese enterprises.

Conflicts of Interest

The authors declare no conflicts of interest.

Cite this paper

Huang, J. (2015) A Review of Brand Valuation Method. Journal of Service Science and Management, 8, 71-76. doi: 10.4236/jssm.2015.81008.

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