Open Journal of Social Sciences

Vol.7 No.3(2019), Paper ID 91405, 15 pages

DOI:10.4236/jss.2019.73037

 

The Impact of Consumers Witness Front-Line Service Employee Complaints on Corporate Brand Attitudes

 

Jihua Zhang, Ming Tan, Ningning Wang

 

Jinan University, Guangzhou, China
Jinan University, Guangzhou, China
Jinan University, Guangzhou, China

 

Copyright © 2019 Jihua Zhang, Ming Tan, Ningning Wang et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


Zhang, J. , Tan, M. and Wang, N. (2019) The Impact of Consumers Witness Front-Line Service Employee Complaints on Corporate Brand Attitudes. Open Journal of Social Sciences, 7, 443-457. doi: 10.4236/jss.2019.73037.

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