Journal of Service Science and Management

Vol.1 No.3(2008), Paper ID 160, 8 pages

DOI:10.4236/jssm.2008.13026

 

Market Segmentation for Mobile TV Content on Public Transportation by Integrating Innovation Adoption Model and Lifestyle Theory

 

Chi-Chung Tao

 

Tamkang University

 

Copyright © 2008 Chi-Chung Tao et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


C. Tao, "Market Segmentation for Mobile TV Content on Public Transportation by Integrating Innovation Adoption Model and Lifestyle Theory," Journal of Service Science and Management, Vol. 1 No. 3, 2008, pp. 244-250. doi: 10.4236/jssm.2008.13026.

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