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Affiliation
ISSN
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Cooperative Advertising in a Two-Stage Supply Chain with Network Externalities
(Articles)
Wenhui Li
American Journal of Industrial and Business Management
Vol.9 No.4
,April 28, 2019
DOI:
10.4236/ajibm.2019.94069
650
Downloads
1,313
Views
Citations
When and Why Negative Emotional Appeals Work in Advertising: A Review of Research
(Articles)
Minxia Zheng
Open Journal of Social Sciences
Vol.8 No.3
,March 6, 2020
DOI:
10.4236/jss.2020.83002
6,971
Downloads
15,897
Views
Citations
The Economic Organization of Television in Cameroon: Challenges and Prospects
(Articles)
Olivier Bile
Theoretical Economics Letters
Vol.10 No.3
,June 30, 2020
DOI:
10.4236/tel.2020.103044
376
Downloads
1,178
Views
Citations
A Study on Infant Learning Thinking Based on the Integration of Truth and Reality
(Articles)
Yiran Zhang
,
Kailai Jiang
Open Access Library Journal
Vol.8 No.5
,May 24, 2021
DOI:
10.4236/oalib.1107437
82
Downloads
424
Views
Citations
Social Media and Its Connection to Business Performance—A Literature Review
(Articles)
Bruce Emmanuel
,
Shurong Zhao
,
Sulemana Bankuoru Egala
,
Yegenmuradov Mammet
,
Kweitsu Godson
American Journal of Industrial and Business Management
Vol.12 No.5
,May 19, 2022
DOI:
10.4236/ajibm.2022.125045
913
Downloads
11,301
Views
Citations
Advertising Professions and Territorial Attractiveness: Analysis of the Determinants of the Decisions of Agencies Location in Cameroonians Cities
(Articles)
Alain Assomo
Advances in Journalism and Communication
Vol.10 No.2
,May 31, 2022
DOI:
10.4236/ajc.2022.102011
89
Downloads
505
Views
Citations
A Systematic Review on the Extant of Outdoor Advertisements Literature in Developing Countries
(Articles)
Omary Swallehe
,
Kardo Mwilongo
Open Journal of Business and Management
Vol.10 No.4
,June 9, 2022
DOI:
10.4236/ojbm.2022.104086
276
Downloads
2,277
Views
Citations
Does Advertising Help Improve Consumer Purchasing Behavior toward Insurance Products?
(Articles)
Francis Osei
,
Francis Nii Adjabeng
,
Samuel Owusu-Mensah
,
Alfred Atakora
Open Journal of Social Sciences
Vol.10 No.12
,November 2, 2022
DOI:
10.4236/jss.2022.1012004
255
Downloads
2,961
Views
Citations
Advertising Competition in Mixed Oligopoly: From the Perspective of Shareholding Reform of China’s State-Owned Enterprises
(Articles)
Qian Zhang
,
Hongjin Xiang
Theoretical Economics Letters
Vol.13 No.2
,April 10, 2023
DOI:
10.4236/tel.2023.132015
89
Downloads
365
Views
Citations
FOMO and Conformity Consumption: An Examination of Social Media Use and Advertising Online among Egyptian Millennials
(Articles)
Ayah A. Ezzat
,
Asser Ezz El Din
,
Hisham Abdelmoaty
Open Access Library Journal
Vol.10 No.6
,June 15, 2023
DOI:
10.4236/oalib.1110279
243
Downloads
2,686
Views
Citations
Advertising Ethics and Professionalism of ZNBC TV2 and Muvi TV in Zambia—A Content Analysis Study
(Articles)
Fidelis Muzyamba
,
Musonda Lemba
Advances in Journalism and Communication
Vol.11 No.4
,December 29, 2023
DOI:
10.4236/ajc.2023.114030
53
Downloads
271
Views
Citations
Cognitive Robotics: For Never Was a Story of More Woe than This
(Articles)
Emanuel Diamant
Journal of Computer and Communications
Vol.2 No.11
,September 12, 2014
DOI:
10.4236/jcc.2014.211005
3,206
Downloads
4,471
Views
Citations
Information Security and the Theory of Unfaithful Information
(Articles)
Aizhan Pernebekovna Pernebekova
,
Beisenkulov Ayazbi Ahbergenovich
Journal of Information Security
Vol.6 No.4
,September 9, 2015
DOI:
10.4236/jis.2015.64026
5,629
Downloads
7,943
Views
Citations
Structural Holes and Banner-Ad Click-Throughs
(Articles)
Starling David Hunter III
,
Ravi Chinta
Technology and Investment
Vol.4 No.1
,February 26, 2013
DOI:
10.4236/ti.2013.41005
5,074
Downloads
7,742
Views
Citations
Contract Manufacturer’s Encroachment Strategy Considering Advertising Effort
(Articles)
Jing Shi
Journal of Service Science and Management
Vol.13 No.2
,April 3, 2020
DOI:
10.4236/jssm.2020.132015
548
Downloads
1,207
Views
Citations
Research on Advertising Volume, Pricing and Promotion Strategies of the Online Video Platform
(Articles)
Hao Wu
,
Deqing Tan
Journal of Mathematical Finance
Vol.13 No.4
,November 27, 2023
DOI:
10.4236/jmf.2023.134028
122
Downloads
531
Views
Citations
Optimal Investment in Advertising and Quality to Mitigate a Possible Product-Harm Crisis
(Articles)
Francesco Moresino
Open Journal of Business and Management
Vol.12 No.3
,April 22, 2024
DOI:
10.4236/ojbm.2024.123074
34
Downloads
196
Views
Citations
Real Estate Pricing under Two-Sided Asymmetric Information
(Articles)
Jeremy Sandford
,
Paul Shea
Theoretical Economics Letters
Vol.3 No.4
,July 17, 2013
DOI:
10.4236/tel.2013.34037
4,372
Downloads
6,593
Views
Citations
Why Economics Is a Science: Information, the Grand Unifier
(Articles)
Bhekuzulu Khumalo
Modern Economy
Vol.7 No.2
,February 24, 2016
DOI:
10.4236/me.2016.72020
4,647
Downloads
46,654
Views
Citations
Forbidden Fruit Tastes the Sweetest—A Study of Norwegians’ Consumption Pattern of Chocolate, Sweets, Salty Snacks, Soft Drinks and the Like
(Articles)
Annechen Bahr Bugge
,
Randi Lavik
Food and Nutrition Sciences
Vol.3 No.12
,December 10, 2012
DOI:
10.4236/fns.2012.312212
4,702
Downloads
9,001
Views
Citations
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