Brand Image and Gift Givers Congruence - Articles - Scientific Research Publishing

On the Solutions of the Equation x³ + Ax = B in Z₃^* with Coefficients from Q₃ (Articles)

I. M. Rikhsiboev, A. Kh. Khudoyberdiyev, T. K. Kurbanbaev, K. K. Masutova

Applied Mathematics Vol.5 No.1，January 2, 2014

DOI: 10.4236/am.2014.51005 3,249 Downloads 5,241 Views Citations
Patterns of Family Identifications in Adolescents from Different Backgrounds (Articles)

Silvia Maués Santos Rodrigues, Janari da Silva Pedroso, Fernando Augusto Ramos Pontes, Christoph O. Käppler, Júlia Sursis N. F. Bucher-Maluschke

Psychology Vol.6 No.12，September 21, 2015

DOI: 10.4236/psych.2015.612148 3,755 Downloads 5,969 Views Citations
Expansion of the Shape of Numbers (Articles)

Ji Peng

Open Access Library Journal Vol.8 No.1，January 26, 2021

DOI: 10.4236/oalib.1107120 335 Downloads 906 Views Citations
Redefining the Shape of Numbers and Three Forms of Calculation (Articles)

Ji Peng

Open Access Library Journal Vol.8 No.3，March 26, 2021

DOI: 10.4236/oalib.1107277 285 Downloads 914 Views Citations
Further Study of the Shape of the Numbers and More Calculation Formulas (Articles)

Ji Peng

Open Access Library Journal Vol.8 No.10，October 20, 2021

DOI: 10.4236/oalib.1107969 103 Downloads 618 Views Citations
Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation (Articles)

Sandra Maria Correia Loureiro, Francisco Javier Miranda

Journal of Service Science and Management Vol.4 No.4，December 7, 2011

DOI: 10.4236/jssm.2011.44054 13,126 Downloads 22,700 Views Citations
Joint Decision of Pricing and Cross-Ruff Coupon Value under Substitute (Complement) Demand (Articles)

Zhongguo Shi, Yinping Mu

American Journal of Industrial and Business Management Vol.2 No.1，January 18, 2012

DOI: 10.4236/ajibm.2012.21001 6,136 Downloads 10,225 Views Citations
Interaction Mechanism and Strategy of Brand Relationship and Brand Extension (Articles)

He Liu, Lili Fan

Open Journal of Business and Management Vol.1 No.3，October 28, 2013

DOI: 10.4236/ojbm.2013.13008 5,564 Downloads 10,289 Views Citations
Research on Integrity Evaluation System of Food Brand Enterprises Based on the Creeds of Business Governance* (Articles)

Xie Fan, Meng Yong

Open Journal of Business and Management Vol.2 No.1，January 16, 2014

DOI: 10.4236/ojbm.2014.21008 4,740 Downloads 7,251 Views Citations
How to Save Brand after Crises? A Literature Review on Brand Crisis Management (Articles)

Ming Li, Haiying Wei

American Journal of Industrial and Business Management Vol.6 No.2，February 18, 2016

DOI: 10.4236/ajibm.2016.62008 7,492 Downloads 19,386 Views Citations
Study on Brand Mismatching toward the Acquiring Enterprise Brand Dilution—Based on a Prospective of Construal Level Theory (Articles)

Guangmin Zhai, Xinhong Liang, Haiquan Chen

Open Journal of Business and Management Vol.4 No.3，July 5, 2016

DOI: 10.4236/ojbm.2016.43045 1,841 Downloads 2,633 Views Citations
Emotional Connect between Brand and Consumer through Sensory Branding (Articles)

Makarand Upadhyaya

American Journal of Industrial and Business Management Vol.7 No.4，April 6, 2017

DOI: 10.4236/ajibm.2017.74025 7,245 Downloads 12,681 Views Citations
Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages (Articles)

Aditi Gosain, Mukta Srivastava, Deepanvita Gupta

Theoretical Economics Letters Vol.9 No.7，October 14, 2019

DOI: 10.4236/tel.2019.97161 1,079 Downloads 3,823 Views Citations
An Empirical Study on the Influence of Atypical Visitors’ Interactive Learning on Exhibition Brand Equity (Articles)

Wanyun Zhang, Xin Mai, Simin Huang, Peng Ju

iBusiness Vol.12 No.2，May 6, 2020

DOI: 10.4236/ib.2020.122003 764 Downloads 1,882 Views Citations
Fashion and Brand Awareness: An Evidence-Based Approach to the Analysis of Distinctive Elements in Communication (Articles)

Giovanni Maria Conti, Alessandra Mazzola, Martina Motta, Margherita Pillan

Journal of Textile Science and Technology Vol.6 No.4，November 4, 2020

DOI: 10.4236/jtst.2020.64015 791 Downloads 4,010 Views Citations
Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry (Articles)

Peter Kwasi Oppong, Joseph Owusu, Paul Hammond, Edmond Amissah

Open Journal of Business and Management Vol.10 No.5，September 7, 2022

DOI: 10.4236/ojbm.2022.105121 276 Downloads 1,078 Views Citations
Brand Attitude Process of Pop-Up Ads Used in Digital Marketing (Articles)

Osman Yetkin, Murat Basal

Open Journal of Social Sciences Vol.12 No.4，April 19, 2024

DOI: 10.4236/jss.2024.124011 232 Downloads 1,393 Views Citations
Predicting Brand Perception for Fast Food Market Entry (Articles)

Torsten Teichert, Tobias Effertz, Marina Tsoi, Vladislav Shchekoldin

Theoretical Economics Letters Vol.5 No.6，December 4, 2015

DOI: 10.4236/tel.2015.56081 5,909 Downloads 9,129 Views Citations
A Study on the Core Values of the Brand (Articles)

Xiangyin Li, Cui Sun

Journal of Service Science and Management Vol.8 No.6，December 23, 2015

DOI: 10.4236/jssm.2015.86087 7,685 Downloads 10,905 Views Citations
Current Situation, Problems and Countermeasures of Brand Construction of Agricultural Products in Hubei Province (Articles)

Ming Luo

Open Journal of Business and Management Vol.7 No.3，June 5, 2019

DOI: 10.4236/ojbm.2019.73081 1,363 Downloads 2,843 Views Citations

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