Media Marketing - Articles - Scientific Research Publishing

The Effect of Phenomenon in Social Media Marketing Activities (Articles)

Dilek Kiraz, Murat Basal

Open Journal of Business and Management Vol.12 No.2，March 21, 2024

DOI: 10.4236/ojbm.2024.122051 491 Downloads 2,344 Views Citations
Assessing the Role of AI in Generating Content for Digital Brand Communications: The Case of a Midjourney Generated Campaign (Articles)

Mona Arslan, Ahmed Ghazal

Open Access Library Journal Vol.11 No.11，November 11, 2024

DOI: 10.4236/oalib.1112426 156 Downloads 876 Views Citations
B2B Marketing—Social Marketing (Articles)

Delores Leonard

Open Journal of Business and Management Vol.13 No.2，March 6, 2025

DOI: 10.4236/ojbm.2025.132047 130 Downloads 632 Views Citations
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing (Articles)

Busra Yuceer, Omer Faruk Sarkbay, Murat Basal

Open Journal of Social Sciences Vol.12 No.2，February 27, 2024

DOI: 10.4236/jss.2024.122021 426 Downloads 1,846 Views Citations
E-Marketing Orientation and Social Media Implementation in the Banking Industry in Nigeria (Articles)

N. Gladson Nwokah, Boma Benita Irimagha

iBusiness Vol.9 No.4，December 13, 2017

DOI: 10.4236/ib.2017.94009 1,839 Downloads 4,692 Views Citations
A Study on Service Marketing of University Libraries in the New Media Environment (Articles)

Yi Zheng, Lan Du

Open Journal of Social Sciences Vol.6 No.11，November 23, 2018

DOI: 10.4236/jss.2018.611016 1,578 Downloads 3,320 Views Citations
In the Web2.0 Era, Social Media Marketing Brings Business Opportunities to Enterprises (Articles)

Yue Fang

Open Journal of Business and Management Vol.8 No.2，March 26, 2020

DOI: 10.4236/ojbm.2020.82057 1,572 Downloads 5,091 Views Citations
Extent of Social Media Marketing Use by MSMEs in the Construction Industry in Harare. Case Study of CIFOZ and SMEA Members (Articles)

Moses Chundu, Patricia Chigombe, Tolbert Mucheri

American Journal of Industrial and Business Management Vol.12 No.7，July 18, 2022

DOI: 10.4236/ajibm.2022.127064 476 Downloads 2,308 Views Citations
Analysis of Instagram Media Marketing Strategy of Li-Ning Based on 4I Theory (Articles)

Pei Chen, Chenggang Li

Modern Economy Vol.15 No.3，March 27, 2024

DOI: 10.4236/me.2024.153016 660 Downloads 3,430 Views Citations
The Effect of Hospitals’ Social Media Marketing on Patients’ Health Perception: Research in Istanbul Province (Articles)

Claire Laetitia Fernende Nleng Aloma, Murat Basal

Sociology Mind Vol.14 No.2，March 28, 2024

DOI: 10.4236/sm.2024.142007 191 Downloads 725 Views Citations
Influence of Social Media Marketing on Profitability of Commercial Banks in Mwanza City, Tanzania (Articles)

Consolata Constantine, Sylvester Jotta, Ngozi Tibuhinda

Open Journal of Social Sciences Vol.12 No.12，December 23, 2024

DOI: 10.4236/jss.2024.1212025 102 Downloads 667 Views Citations
More than Just a Game: The Power of Social Media on Super Bowl XLVI (Articles)

Fernanda Bruno dos Santos, Jonice Oliveira

Social Networking Vol.3 No.2，April 4, 2014

DOI: 10.4236/sn.2014.32018 9,122 Downloads 12,372 Views Citations
Efficacy of Facebook Fans: Can They Influence Perception of the Brand? (Articles)

Mike Behan

Open Journal of Business and Management Vol.2 No.4，September 18, 2014

DOI: 10.4236/ojbm.2014.24033 5,235 Downloads 7,718 Views Citations
Social Media Marketing and Business Success of Automobile Dealers in Rivers State (Articles)

N. Gladson Nwokah, Felix Lebete Aeenee

American Journal of Industrial and Business Management Vol.7 No.12，December 19, 2017

DOI: 10.4236/ajibm.2017.712092 2,664 Downloads 6,418 Views Citations
An Analysis of the Motivation of Customer Participation Value Co-Creation in the We-Media: A Study Based on Content Marketing (Articles)

Xin Wu, Feiyan Liu

Open Journal of Business and Management Vol.6 No.3，July 30, 2018

DOI: 10.4236/ojbm.2018.63057 1,943 Downloads 4,680 Views Citations
The Effect of Social Media Marketing on Brand Awareness through Facebook: An Individual-Based Perspective of Mobile Services Sector in Egypt (Articles)

Hana Othman ElAydi

Open Access Library Journal Vol.5 No.10，October 29, 2018

DOI: 10.4236/oalib.1104977 4,816 Downloads 43,323 Views Citations
Consumer’s Purchase Intention towards Luxury Retailer’s Social Media Advertisements —A Case Study of a Shoe Retail—UAE-Dubai Mall (Articles)

Eman Reda Sabri

Social Networking Vol.8 No.1，December 26, 2018

DOI: 10.4236/sn.2019.81003 4,236 Downloads 7,757 Views Citations
Facebook—A Boon or Bane towards Social Media Marketing (Articles)

R. Ayswarya, Shilpa A. Telreja, S. Praveena, M. Ilankadhir

Journal of Service Science and Management Vol.12 No.5，August 15, 2019

DOI: 10.4236/jssm.2019.125043 1,580 Downloads 6,049 Views Citations
Developing a Social Media Marketing Framework for Small-Scale Contractors in the Construction Industry (Articles)

Chipozya Kosta Tembo, Franco Muleya, Godfrey Kabwe Bulaya

Open Journal of Business and Management Vol.10 No.1，December 29, 2021

DOI: 10.4236/ojbm.2022.101005 615 Downloads 3,046 Views Citations
Digital Sales & Marketing Impact on Asian Market during Pandemic with the Effect of Creating Online Demand: Robust Optimization of Digital Marketing Intelligence (Articles)

Benish Shabbir, Xiaodong Qiu

American Journal of Industrial and Business Management Vol.13 No.2，February 27, 2023

DOI: 10.4236/ajibm.2023.132002 387 Downloads 1,925 Views Citations

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