D. R. Lichtenstein, “The Relationship between Perceived and Objective Price-Quality,” Journal of Marketing Research, Vol. 16, No. 4, 1989, pp. 429-443. doi10.1086/294039 - References

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D. R. Lichtenstein, “The Relationship between Perceived and Objective Price-Quality,” Journal of Marketing Research, Vol. 16, No. 4, 1989, pp. 429-443. doi:10.1086/294039

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