TITLE:
Increasing Customer Satisfaction, Financial Stability, Brand Loyalty and Efficiency by Making KPI Measurements with Technology Integration in Logistics
AUTHORS:
Murat Başal
KEYWORDS:
Logistics, KPI Measurement, Customer Satisfaction, Financial Stability, Brand Loyalty, Productivity, Marketing
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.14 No.2,
February
28,
2026
ABSTRACT: This study aims to contribute to the literature by conducting a conceptual research on the important issues of customer satisfaction, financial stability, brand loyalty and increasing efficiency by performing (Key Performance Indicator) KPI measurements with the integration of technology in the field of logistics. This study is designed as a conceptual literature review aiming to evaluate the use of Key Performance Indicators (KPIs) in the logistics sector. No field research, surveys, or primary data collection processes were conducted in this study. The findings are based on a systematic analysis of the existing academic literature. The literature review was structured in accordance with the defined research objective. In this context, studies focusing on logistics performance measurement, KPI systems, and the relationship between productivity and financial performance were examined. The review process was carried out using national and international academic databases. The selected studies were analyzed using content analysis. In the analysis process, the effects of KPI systems on logistics processes were classified within the framework of productivity and financial performance dimensions. The findings are interpreted conceptually in the discussion section. It was concluded that positive evaluations can be achieved in the logistics sector as a result of the use of the (Key Performance Indicator) KPI system and that it will contribute to the field when the necessary adjustments are made. This study will provide important indicators for businesses in making decisions as a result of the (Key Performance Indicator) KPI evaluations to be applied on ıncreasing customer satisfaction, financial stability, brand loyalty and efficiency in the field of logistics.