TITLE:
The Origins, Cultural Connotations, and Contemporary Commercial Development of Gu Embroidery
AUTHORS:
Ruolin Jiao, Jiatong Li, Yitong Tang
KEYWORDS:
Gu Embroidery, Product Design, Intangible Cultural Heritage Transformation, Market Model
JOURNAL NAME:
Modern Economy,
Vol.16 No.12,
December
24,
2025
ABSTRACT: Gu embroidery is a traditional embroidery craft with a long history and a unique artistic structure. Its commercialization in the context of new media is a key pathway for transforming it from a cultural symbol into a commercial product, promoting cultural regeneration and sustainable development, and is of great significance for the modern transformation and value enhancement of traditional crafts. This paper focuses on home goods through literature review, case analysis, SWOT analysis, and the “pain point-itch point-pleasure point” model to analyze the historical origins and artistic structure of Gu embroidery, explore cross-media image reconstruction, and assess the consumption potential and cultural value of its home products. The conclusion shows that Gu embroidery has significant potential for cultural and commercial integration in the new media era. Its innovative paths combined with other media, such as paper-cutting, and product designs addressing consumer pain points can effectively promote the translation and application of traditional crafts in modern life scenarios, providing actionable, practical ideas for cultural regeneration.