TITLE:
Value Cocreation of Cultural and Creative Industries Driven by Digital Transformation: A Case Study of EB
AUTHORS:
Li-Jung Liu, Chun-Liang Chen
KEYWORDS:
Value Cocreation, Digital Transformation, Digital Platform, Cultural and Creative Industry, New Chic Taste
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.13 No.9,
September
30,
2025
ABSTRACT: Cultural and creative industries (CCIs) are one of the most rapidly developing business sectors globally. Rapid developments in science and technology have required CCIs to adjust to meet the challenges of digital transformation by providing opportunities for value cocreation with partners. The present study investigated the Taipei CCI EB as a case study of digital transformation, using primary and secondary sources to analyze how this firm employs digital platform strategies to achieve value cocreation among brand suppliers and how this digital transformation has reshaped its organizational operations and partner relationships. This study established an organizational framework comprising inclusive values, digital platform services, and cultural resources to provide a reference for CCIs struggling with digital transformation and value cocreation. It revealed that EB develops designs grounded in Taipei cultural imagery to create products that capture the essence of its cocreated “New Chic Taste” brand. This study extends the theoretical applications of service-dominant logic by demonstrating functions as an intermediary mechanism for integrating cultural resources and value cocreation. This study also addresses a gap in the literature regarding exploration of how cultural content generates value on digital platforms, how resources are transformed on such platforms, and how connections are formed as value is cocreated. Additionally, this study illustrated the considerable flexibility and innovation exhibited in EB’s organizational structures, resource allocation, and customer interaction model. Furthermore, this study proposed several strategic recommendations, such as cultural media resources through digital platforms that integrate novel cultural elements to support innovative service models. Finally, this study provides recommendations for CCIs to develop a collaborative framework involving flexible interdepartmental and cross-brand coordination.