Godes, D., & Mayzlin, D. (2004). Using online conversations to study word of mouth communication. Marketing Science, 23, 545-560. doi10.1287/mksc.1040.0071 - References

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Godes, D., & Mayzlin, D. (2004). Using online conversations to study word of mouth communication. Marketing Science, 23, 545-560. doi:10.1287/mksc.1040.0071

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