TITLE:
An Investigation of the Determinants of Success Failure of Hybrid Entrepreneurship in Cameroon
AUTHORS:
Clement Ndindah Ndifor, Luc Claude Mamba, Lambert Lopema Kalonji, Christelle Simo
KEYWORDS:
Hybrid Entrepreneurship, SME, Success/Failure, Self-Employment, Industry Experience, Managerial Experience, Staffing, Professional Adviser
JOURNAL NAME:
Open Journal of Business and Management,
Vol.13 No.5,
September
5,
2025
ABSTRACT: Purpose: Given the extensive practice of hybrid entrepreneurship and insufficient documentation of this unique form of entrepreneurial ventures in the Cameroonian economy, this study seeks to determine the factors that are statically influential to the success/failure of businesses run by hybrid entrepreneurs in Cameroon. Methodology: This study used a pretested survey instrument to collect data from a sample of 379 SMEs owned by hybrid entrepreneurs. The binary logistic regression was then used to draw meaning from the collected data. Findings: The model displayed an R2 value of 0.411 (p = 0.000 Implications: This study adds to the growing knowledge of hybrid entrepreneurship as it points out specific factors that are influential to the well-being of such entrepreneurial ventures. It is thus recommended that Hybrid entrepreneurs take into consideration the aforementioned factors which differ from those relevant to full-time entrepreneurship to enhance their chances of success. Originality and Value: The factors that reveal significant influence on the success/failure of hybrid-owned businesses were considerably different from those reported to be determinants of SMEs in general in the Cameroonian economy. This therefore contributes to the body of knowledge by bringing out the uniqueness of hybrid entrepreneurship, thereby contributing to filling the considerable gap of the lack of clarity on what factors are critical to the success of hybrid entrepreneurial ventures.