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Vargo, S.L., Peters, L., Kjellberg, H., Koskela-Huotari, K., Nenonen, S., Polese, F., et al. (2022) Emergence in Marketing: An Institutional and Ecosystem Framework. Journal of the Academy of Marketing Science, 51, 2-22.
https://doi.org/10.1007/s11747-022-00849-8

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