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has been cited by the following article:

• TITLE: Ethical Challenges in Business Analytics: Balancing Data Privacy and Profit

  AUTHORS: Tanvir Hossan, B M Taslimul Haque, Md Shihabun Sakib, Niladry Chowdhury, Md Minhajul Amin

  KEYWORDS: Business Analytics, Data Privacy, Regulatory Compliance, Ethical Frameworks

  JOURNAL NAME: Open Access Library Journal, Vol.12 No.2, February 18, 2025

  ABSTRACT: The integration of business analytics into organizational decision-making has introduced substantial ethical challenges, particularly in the domain of data privacy. This paper investigates the tension between leveraging customer data for enhanced profitability and adhering to ethical and regulatory standards. Through a comprehensive analysis of case studies and existing frameworks, the study identifies key areas where privacy concerns conflict with business objectives. It further proposes methodologies for balancing these competing interests, emphasizing the importance of transparency, accountability, and compliance with data protection regulations. The findings aim to provide a structured approach for organizations to implement ethically sound analytics practices while achieving sustainable business growth.