Acknowledgement of the Sponsors of the Exhibition (1933). Acknowledgement of the Sponsors of the Exhibition. Shanghai YWCA National Products Exhibition, 1, 19.

has been cited by the following article:

• TITLE: Women’s Taste and Fashion Consumption: Modern Life in Chinese Elite Families in the 1930s

  AUTHORS: Qing Zhao, Pengfei Xing

  KEYWORDS: Fashion Consumption, Domestic Aesthetics, Elite Women, National Products Promotion, Shanghai 1930s

  JOURNAL NAME: Advances in Applied Sociology, Vol.14 No.11, November 22, 2024

  ABSTRACT: This article investigates 1930s home design in Shanghai through magazines and newspapers, highlighting changes in gender roles and domestic tastes. It analyzes how middle-class families balanced luxury and affordability by examining the styles and possessions showcased in Star Families. Using the Shanghai YWCA’s “Special Issue of National Products Exhibition” as a case study, the article explains how the “Model House Exhibition” promoted national products through furniture displays, product trials, and speeches. Elite women played a crucial role in shaping their homes and daily lives, despite bourgeois standards indicating social hierarchies. The article argues that ethnic interests redefined middle-class aesthetics, creating a blend of local and Western influences. By emphasizing home aesthetics, individuals expressed their cultivation and identity, reflecting their aspirations for modern life.