Saeri, A. K., Slattery, P., Lee, J., Houlden, T., Farr, N., Gelber, R. L., Zorker, M. et al. (2023). What Works to Increase Charitable Donations? A Meta-Review with Meta-Meta-Analysis. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 34, 626-642.

has been cited by the following article:

• TITLE: The Effect of Anchoring on Charitable Donations

  AUTHORS: Tianyi Zhang

  KEYWORDS: Anchoring Effect, Charity, Donations, Charitable Giving

  JOURNAL NAME: Open Journal of Social Sciences, Vol.12 No.10, October 22, 2024

  ABSTRACT: This paper examines the effect of anchoring on donation intentions by individuals, aiming to verify whether the anchoring technique has a significant effect in persuading individuals to donate to charity. The study first conducts a literature review on past research aimed at encouraging charitable giving as well as papers investigating the use of anchoring as a method of intervention in changing behavior. An experiment was conducted with 80 random online participants who were randomly assigned to either the control or experimental group. Those in the control group saw a normal advertisement from a non-profit organization, while those in the experimental group saw a modified advertisement with an anchor donation amount from the same non-profit organization. Results show no significant difference between the willingness to donate between the control and experimental groups. However, a difference in participants’ intended donation amount can be seen and will likely be statistically significant with a larger sample size.