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Chui, M., Roberts, R., Yee, L., Hazan, E., Singla, A., Smaje, K., Sukarevsky, A., & Zemmel, R. (2023, June). The Economic Potential of Generative AI: The Next Productivity Frontier. McKinsey & Company.
https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/the-economic-potential-of-generative-ai-the-next-productivity-frontier#/

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