TITLE:
Media Regulation in Africa: Between Tensions and Convergences of Actors
AUTHORS:
Michèle Ngo Yon Mekeme
KEYWORDS:
Media Regulation, Africa, Media Pluralism, Traditional Media, Digital Media, Media Consumption, Freedom of Communication, Socio-Economic Regulation, Media Production, Consumption Model
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.12 No.8,
August
7,
2024
ABSTRACT: This article examines media regulation in Africa in the light of current socio-economic dynamics, highlighting tensions between traditional players and new digital media. The author proposes a new regulatory perspective focused on media consumption, shifting the emphasis from regulating production to regulating consumption. This approach recognizes the growing importance of consumer demand in a rapidly changing media environment. The article also explores the different dimensions of freedom of communication and the regulation of media consumption, as well as the challenges posed by the convergence of traditional and digital media. It underlines the importance of rethinking media consumption models in the light of these developments, and suggests avenues for effective regulation, both at the professional level and in terms of individual consumer responsibility.