R. G. Cooper, “The Dimensions of Industrial New Product Success and Failure,” Journal of Marketing, Vol. 43, No. 3, 1997, pp. 93-103. doi10.2307/1250151 - References

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R. G. Cooper, “The Dimensions of Industrial New Product Success and Failure,” Journal of Marketing, Vol. 43, No. 3, 1997, pp. 93-103. doi:10.2307/1250151

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