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has been cited by the following article:

• TITLE: Research on Marketing Strategy of Tourism Souvenirs in Xinjiang Based on Douyin Short Video

  AUTHORS: Chunhua Li, Changyu Ren, Mingyue Luo, Dingyin Chen, Ya Shu

  KEYWORDS: Douyin, Grand Bazaar Tourist Souvenirs, Marketing Strategy, 4P Theory

  JOURNAL NAME: Chinese Studies, Vol.12 No.1, February 6, 2023

  ABSTRACT: With the development of China’s economy and the Internet, short video platforms represented by Douyin have developed rapidly, and Douyin has also become an important platform for marketing choices. This paper expounds the development status of Xinjiang International Grand Bazaar tourist souvenirs, analyzes the marketing mode and existing problems of Xinjiang International Grand Bazaar tourist souvenirs under Douyin, and puts forward a marketing strategy based on the 4P theory based on Xinjiang International Grand Bazaar tourist souvenirs under Douyin short video.