TITLE:
A Study on C-E Translation of Scenic Spots Names under Creative Treason
AUTHORS:
Wenmin Li, Yu Wang
KEYWORDS:
Scenic Spots, Language Landscape, Creative Treason
JOURNAL NAME:
Open Access Library Journal,
Vol.8 No.12,
December
8,
2021
ABSTRACT: State Chinese and English Bilingual landscape is required in national five-star scenic spots. Under the background of the new era, bilingual language landscape has become more popular either in our real life space or in virtual space. However, problems in English translation of linguistic landscape are found here and there, which seriously affects the effect of tourism services and cultural transmission, and even causes a negative effect on the construction of the city’s image. From the perspective of creative treason, this paper analyzes the current status of English translation of language landscape by using English translation of scenic spots names as examples, and explores the strategies of English translation of language landscape and expressions that are easily accepted by international tourists, so as to improve the quality of language services, strengthen Chinese culture transmission and achieve cross-cultural communication.