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Clary, E.G., Snyder, M., Ridge, R.D., Miene, P.K. and Haugen, J.A. (1994) Matching Messages to Motives in Persuasion: A Functional Approach to Promoting Volunteerism. Journal of Applied Social Psychology, 24, 1129-1146.
https://doi.org/10.1111/j.1559-1816.1994.tb01548.x

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