TITLE:
Towards a Model of Public Relations for Public Organizations of Afghanistan
AUTHORS:
Farid Ahamd Monib, Jamaluddin Qanet, Redwanullah Abdi
KEYWORDS:
Public Relations, Public Information Model, Advertising, Unequal and Equal Bilateral, Afghanistan
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.9 No.7,
July
20,
2021
ABSTRACT: This study compares public relation’s models for Afghan public organizations of public relations activities. Such models are based on the tactics that
public relations choose to achieve its goals and the goals that it designs its
messages and programs to achieve. The value of correlation is based on standard
coefficients for the value index equal to 966, for the interaction index equal
to 940, for the instrumental and technology index equal to 693 and finally for
the management index equal to 925. Interestingly, the highest correlation is seen
in the value index. The model of measuring the good public relations of public
organizations in Afghanistan based on standard coefficients and general
indicators of the conceptual model has relation with each other. The results were
almost identical in the views of professors, staff, experts, and quantitative
findings show that there was a value index at a high level of acceptance.