TITLE:
Study on the Application of the Bété Script in Modern Graphic Design
AUTHORS:
Adam Yeo, Fang Cao
KEYWORDS:
Bété Script, Graphic Design, Poster Design, Logo Design, Book Design
JOURNAL NAME:
Art and Design Review,
Vol.9 No.2,
May
20,
2021
ABSTRACT: This paper takes the application of the Bété script in modern graphic design as the main content of research; takes the analysis of the Bété script, with their particular expression and connotation, nature and characteristics of the Bété writing system with the approach to revitalizing this Bété script based on the principles of modern typography. The study used both descriptive and experimental methods to produce a sample of graphic works from the Bété script to popularize this writing concept in the culture of graphic design. It introduced a new method of designing fonts of the Bété script based on the criteria of applying the plan. It also explored the use of the Bété scripts in poster design, logo design, and book design. The result of the study indicates that the cultural connotation of the Bété script and the application of the Bété script in graphic design, the basic methods and combined with modern design concepts are reasonable and provide a reference for designers to use this Bété script in graphic design. The result of the study also indicates that the application of the Bété script in these three modes of graphic expression (poster design, logo design, and book design) can enrich modern graphic design while promoting the Bété script and helping to prevent its extinction.