Leonard, K. M., Van Scotter, J. R., Pakdil, F., Chamseddine, N. J., Esatoglu, E., Gumus, M., Koyuncu, M., Wu, L. L., Mockaitis, A. I., Salciuviene, L., Oktem, M. K., Surkiene, G., & Tsai, F. (2011). Examining Media Effectiveness across Cultures and National Borders: A Review and Multilevel Framework. International Journal of Cross Cultural Management, 11, 83-103.
https://doi.org/10.1177/1470595810389790

has been cited by the following article:

• TITLE: Assessment of Effective Communication in International Schools in Developing Countries Based on the Berlo’s SMCR Model

  AUTHORS: Christabel Chisha Muyanga, Jackson Phiri

  KEYWORDS: Communication, Effective Communication, Leader, International School, Berlo’s SMCR Model

  JOURNAL NAME: Open Journal of Business and Management, Vol.9 No.1, January 29, 2021

  ABSTRACT: Communication is important in an organization because it enables the organization to give information to both the internal and external public. Communication by leaders in schools enables them to communicate about the goals and vision of the school. It also allows them to give instructions to staff members. When communication is effective in a school, people are able to understand what is expected of them. The purpose of this study was to assess effective communication in International Schools in Lusaka based on Berlo’s SMCR Model. The study was conducted at International School of Lusaka and Lusaka International Community School. The study utilized a quantitative paradigm. Questionnaires were used as a research instrument for collecting data from the Principals, Heads of Departments, Teachers and Support Staff who were purposively selected from a sample size of 135 employees. The questionnaires were distributed to 110 people and 83 questionnaires were returned. The data collected using the questionnaire was analyzed using descriptive analysis and inferential statistics (Pearson Correlation Coefficient). Pearson Correlation Coefficient was used to determine the relationships between the variables. Two hypotheses were accepted as they showed a statistically significant relationship between the variables of which both had a p-value of 0.001 which is less than 0.005.